爱尔兰公共关系论文代写:产品公关

爱尔兰公共关系论文代写:产品公关

这种情况是否代表有效的公共关系实践?支持您的论据与两个学术参考。

不,这种情况并不代表有效的公关实践作为问题的开始,管理层忽视了这个问题,可以在早期处理公司的全球形象。任何品牌的广告都是该产品的生命线,如果产品不符合广告中突出显示的功能,产品和组织的形象将受到影响。有效公关的作用是通过分销商和销售人员与消费者保持联系。公关部门应遵循一致的策略,了解产品的市场地位。公司的形象必须通过采取各种措施进行产品宣传展示,通过标准协会的质量标准认证,进行负面宣传后恢复。公司必须制定战略,使产品更有效,不仅在质量方面,而且还通过在消费者眼中形成新的和改进的形象(Jaques,2008)。应聘请形象顾问为制定全球公司形象提供有效策略。当公司在全球工作时,每个公司的消费者应按区域,国家,城市和地区等进行不同的处理(Ledingham,1998)。

这个案例为什么要教导未来的公共关系实践?其他公司如何保护自己免受类似的情况?

这个案例为公司提供了一个教训,以保持其沟通渠道非常有效和开放,所以当问题出现时,它可以在成为一个主要问题,并损害公司的全球形象之前得到解决。

爱尔兰公共关系论文代写:产品公关

Does the case represent effective public relations practice? Support your arguments with two academic references.

No, the case does not represent the effective public relations practice as the problem when started, and it was neglected by the management which could be dealt at early stages the global image of the company would have been saved. The advertisements of any brand are the life line of that product and if the product does not comply with the features highlighted in the advertisements, the image of the product and the organization will be affected. The role of effective public relations is to be in touch with the consumers through distributers and sales men. A consistent strategy should be followed by public relations department to know the market position of the product. The image of the company has to be restored after negative publicity by adopting various measure of doing product promotional shows with the certifications of quality standards of standards associations. The company has to develop strategies to make the product more effective, not only in terms of quality but also by having a new and improved image in the eyes of the consumers (Jaques, 2008). The image consultants’ should be hired for making effective strategies for improving the image of the company globally. When the company is working globally the consumers of each company should be dealt differently as per their region, country, city & area etc. (Ledingham, 1998).

What lesson or lessons does this case provide to guide future Public Relations Practice? How could other companies protect themselves from a similar situation?

This case provides a lesson to the company to keep its communication channels very effective and open for all so that as and when a problem arises it can be solved before it becomes a major problem and harm the global image of the company.