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爱尔兰广告学论文代写:广告案例研究

爱尔兰广告学论文代写:广告案例研究

1、红牛空间跳的案例研究:

红牛与它的努力,在品牌营销领域的酒吧。它通过社交媒体营销把品牌放得如此之高,以至于任何品牌都需要相当长的时间才能超越它。红牛设计的广告活动有必要的每一个重要组成部分的产品或运动成为成功。它打破了品牌营销的尝试,在一个适当的空间和完美的戏剧与现场直播相关的必不可少的出色表演的独特风味。用于品牌营销的特殊技术是使它生活在您管即是最常用的在线社交网站。这意味着任何网站都可以很容易地嵌入它。因此,许多媒体网站把它放在他们的网站,从而进一步导致更多的意见,最后更广泛的覆盖品牌。红牛品牌营销背后的战略是鼓励通过社交媒体的互动,使品牌成功的参与。一个品牌要成功需要人民喜欢的视频品牌和视图的网页(De Nooy,2011)。如果没有人谈论或互动的品牌,那么营销的一个重要组成部分是失踪。一个简单的后续仍然存在一段时间的潜在消费者的头脑,但互动的问题与讨论仍然相当长的一段时间。

2、吉百利牛奶的案例研究:

这是在2012,吉百利拥抱社会。它改变了其传统的社会方式,该公司推出了一些运动在脸谱网和谷歌+为创造品牌知名度,并鼓励客户和球迷参与全球。吉百利精心策划的运动庆祝了全世界100万人的成功。虽然该活动接近其目标,它是由公司实现,只有16%的球迷正确地看到该公司在脸谱网发布的内容。

爱尔兰广告学论文代写:广告案例研究

1.Case Study of Red Bull Space Jump:

Red Bull with its efforts raised the bar in the sphere of brand marketing.  It placed its brand so high through social media marketing that it will take a considerable amount of time for any other brand to outdo it.  The advertising campaign designed by Red Bull had every essential component needed for the product or campaign to become successful. It had a record breaking attempt for brand marketing with a unique flavor of outstanding stunt in an appropriate space and the perfect drama essential for associating with the live coverage.  The exceptional technique used for brand marketing was to make it live on You Tube i.e. is the most used online social networking site. That simply meant that any site would have easily embedded it. As a result numerous media sites placed it on their sites which further resulted in more views and finally wider coverage for the brand.   The strategy behind Red Bull brand marketing was to encourage involvement through interaction via social media that made the brand a success. For a brand to be successful needs people’s like the web page of the brand and views to the video (De Nooy, 2011). If nobody talks or interacts about the brand then a vital component of marketing is missing.  A simple follow remains for some time in the minds of potential consumers but interaction over an issue with discussion remains for a quite long period of time.

2.Case study of Cadbury Dairy Milk:

It was in 2012 when Cadbury embraced social. It shifted its traditional approach to social as the company launched a number of campaigns on Facebook and Google+ for creating brand awareness and encouraging engagement of customers and fans worldwide. The well presented campaign of Cadbury celebrated it success of reaching 1 million people all over the world.  While the campaign was approaching its target it was realized by the company that only 16% of the total fans properly saw the content posted by the company on Facebook.