However, there has been an increase in the need for the translation of its essence in a significant and more expressive manner. This promise has to be made for all of the stakeholders and for the base of customers for providing a reflection over the values in an effective and appropriate way. Hence, there must support on the structure in alignment with a strategy that involves the features of being high- tech as well as high- touch across all of the touch point of the consumers (Ingle, 2008). Hence, it can be stated that if unification of brand is done in a significant manner, it will helps in the simplification of process for the base of customer in order to understand the strengths in a significant manner of the entire business organization.
With an advancement in the technology, the structures of business and the models being applied have been facing transformation within the industry of travel and tourism. This advancement of technology has helped to increase the level of profitability for the business organization of Thomas Cook (Doyle, 2007). This has contributed in bringing a radical change within the business organization by the advancement in the technology in order to overhaul several significant challenges within the structures of the organization and the processes of the business.
The organization of Thomas Cook has to weather the basic slowdown in the base of market of travel and tourism because of the plans made for the future and innovating the products for creating a target over the niche markets (Ahwere, 2012). The organization of Thomas Cook has been focusing on initiating growth with sustainability by the creation of focus over the products being provided in the niche market, and promoting them within the base of customers being targeted.
It has been identified by Menon that the organization of Thomas has been creation a focus on rolling out the products for all of the segments in the scope of target. A number of highly differentiated packages have been launched for increasing the degree of convenience in favor of the consumers that are being targeted (Williamson, 2012). Therefore, it can be stated that the business organization should be making offer of various experiential itineraries and options being available for the satisfaction of this specific segment that should be including a larger amount of capital within the internal industry.