Conservative activism had been gaining popularity in the 60s and 70s and it has real time implications in the politics and business in the 80s and 90s. There is a widespread notion that conservatives are very rigid and are very radical in their views. The people are all skeptical of the very right conservative attitude. The modern day republican ideologies are in close connects with the modern consumerism and globalization tendencies. In the 1950s and in early 1960s the people thought of conservative as fundamentally religious spiritual and people who did not believe in science. The people started to dismiss any conservative ideologies. There are some really good notions in the conservative ideologies like smaller government and less taxes for the people. The people did not see the underlying principles of the conservative movement and started to dismiss any views. They said conservatives were primarily irrational people who believed in God too much. These views have brought in a new type of political leaders who were leaning right and not extremely conservative. Consumerism up until the time of Reagan was thought of as something very democratic and liberal. Conservative activism in the context of the silent majority was a real happening, the state wanted more liberal notions, and most times the white population were seen to have issues with it. Conservative population wanted the ideal American dream and when they felt it was being rejected by Government policies, they were ready to voice their concerns.
In the 1960s and in the 1970s the conservative party made some fundamental changes in their ideologies. They started to focus on the monetary and the business view. They started to shift the political agendas towards these notions. Economic growth became the fundamental ideology of the party. In the 1960s there was grass root activism and civil rights movement happening in the United States. The conservatives supported the emergence of the other minority races. This gave rise to a dynamic middle class that was up and coming.