Rapid advancements in science and technology have revolutionized the world, borders have become closer, and lives have become fast. In this fast times, people often require a break from their busy schedules and decompress. People are looking to get away and relax and most do not care about what it costs. Most families plan at least one vacation per year. They look for unseen and exotic places to visit and experience new thrills. These new developments have led to a boom in travel and tourism sector. Most Governments encourage tourism sector as it puts their country on the world’s notice. Also, with the increase in tourist activities the country earns more in foreign currency.
Tourism is a highly seasonal and cyclical industry. In this technological age, the need for consumers to constantly tweet, share and publish every moment of life has become very common. Most people share their travel experiences with the world. This is the emerging trend in tourism industry. A trend is defined as “any form of behaviour that develops among a large population and is collectively followed enthusiastically for a period of time, generally as a result of the behaviour being perceived as popular by one’s peers or being deemed “cool” by social media” (Ewen 2008).