代写金融论文

爱尔兰论文代写:西奥多·莱维特

爱尔兰论文代写:西奥多·莱维特

西奥多·莱维特是全球化最重要的贡献者之一,它与国际营销有着密切的联系。他出生于1925三月,他是哈佛商学院的经济学家。他做出了贡献,以便人们能够意识到全球化这个术语,而今天是我们所知道的最常见的术语之一。他回顾了许多理论,并建议,最好是让客户比赚钱(马丁,2007)莱维特的国际营销工作,以及如何全球化可以改变企业的市场和他们的客户的方法是在国际营销的一个转折点。他的工作将总结成关键点,以便更好地了解这个问题可以创建。他的工作表明,市场不饱和,这种饱和度不能成为需求不足的原因,这是由于公司的管理不善。为了吸引顾客,重要的是,公司认为他们的客户是重要的,使客户满意的有机体。买方和卖方之间的关系是不是结束后,购买,关系是从这一点开始,它是在公司手中,使或打破这种关系(莱维特,2007)。没有产品或服务,如商品,所有的产品和服务是不同的,可以区分。顾客永远不会购买通用产品,而是他们会购买吸引他们的差异化产品。重要的是质量而不是市场规模。对于服务型公司来说,组织中任务的绩效得到改善是很重要的(贝尔,2012)。今天的技术是产品的制造或突破点,这不再是垄断。创意一次就够了,但今天还不够,企业需要对市场的规模和质量(伊斯梅尔,2013)。

爱尔兰论文代写:西奥多·莱维特

Theodore Levitt is one of the most important contributors in globalization and its links with international marketing. He was born on March 1925 and he was economist at the Harvard business school. He made contributions so people can get aware of the term globalization and today it is among the most common terms we know. He reviewed many theories and suggested that it is better to make a customer than make money (Martin, 2007) Levitt’s work on international marketing and how globalization can change the methods of companies about markets and their customers is a turning point in international marketing. His work will be summarized now into key points so better understanding about the question could be created. His work suggests that markets are not saturated and this saturation cannot become the cause of shortage of demand it is because of the poor management of the companies. To attract customers it is important that companies view their customers as important and make customer satisfying organisms. Relationship between buyer and seller is not over after the purchase is made, relationship is started from that point and it is in the hands of the company to make or break this relationship (Levitt, 2007). There is no product or service like commodity all products and services are different and can be differentiated. Customers will never buy generic products rather they will go for the differentiated products that attract them. It is important to work on the quality rather than size of the market. For service oriented companies it is important that performance of the tasks in organization gets improvement (Baer, 2012). Technology today is the make or break point for the products and this is no longer a monopoly. Creativity once was enough but today it is not enough companies need to work on the size and quality of the market (Ismail, 2013).