The Henry Jones Art Hotel operates in a highly competitive market comprising a number of hotels situating within a short distance. The key competitors are Lenna of Hobart, Mantra Collins Hotel and Hadley’s Orient Hotel. These hotels share a lot in common. All these hotels are five starred having their own distinct service offerings and great reputation for steady operation over a long time period. The market share of these hotels is more or less equal which in turn creates a highly competitive market within the Hobart city (Population, 2017).
Explain why you chose this city to use in your example
As customers always tend to select hotels based on the suitability of services with their needs and value location with greater emphasis, it is always important for an hotelier business to make the right decision in determining the location for operation. The Henry Jones Art Hotel is efficient in understanding the nature and pattern of service booking by its customers. Location analytics and customer insights are very useful in identifying prototype customers, customer reasoning and importance of the Hobart city in ensuring greater certainty and positive outcomes in returns on investment. As Hobart is one of the oldest cities of Australia, it is easy for the local hotels to attract tourists all around the year very easily. The beauty of this history enriched city has only been accentuated by the dazzling presence of first and only dedicated art hotel that is Henry Jones. Hobart boasts a wide range of scenic and fun places which attract many visitors across the globe. The city has Salamanca market, Mount Wellington, Zoodoo Wildlife Park, Queens Domain, Taroona Shot Tower, Rosny Hill Lookout and Parliament Square. Apart from these, there are a number of museums preserving arts and age-old customers of Tasmanian inhabitants.