Communication is defined as the process to convey information by exchanging some form of expression, verbal or non verbal. Good skills of communication help in placing an organization in the appropriate place within the market. The image and reputation of an organization is dependent upon the ability of how it communicates within the society. Good communication helps in the promotion of better understanding amongst employee and employer.
For serving the purpose of this essay, McDonald’s has been chosen for analysis of its communication. An engaged and dedicated workforce contributes to the success of business. Considering this fact, McDonald’s tends to follow internal form of communication in an effective manner. This form has helped the company in nurturing, developing and finally placing trust within employees for creation of strong growth. In the internal form, McDonald’s has adopted methods of multi-channel communication for ensuring that delivery of all messages is done effectively to the staff. This method also involves the utilization of online, print and several other types or forms of technology that may help in effective communication.
Impact on Society and Particular Stakeholders
Other than society, the communication practices of company may also have an impact over other stakeholders. Employees are the closest one of all. With effective communication practices, the managers or executives of company try to boost and encourage the employees towards better performance and attaining overall objectives of company. It is a well-known fact that if the company and employees communicate consistently and undergo an effective communication, then the employees are more likely to perform better (Fulk 2010, 415). Thus, the company with its efficient communication practices must encourage the employees towards ethical and legal obligations so that each of them highly contributes to the customer satisfaction. Similar to the society, these employees and other stakeholders can also be motivated for environmental friendly practices.