巴斯论文代写：纯真饮料

巴斯论文代写：纯真饮料

经济衰退发生在2008年困难时期了纯真的饮料。然而,它设法恢复。英国是一个健康意识的国家和人们倾向于健康产品。他们愿意花更多的钱在健康和优质产品。人们被冰沙所吸引,因为这些满足他们的需求。但是他们是负面宣传,因为他们对健康是有害的。除了高糖和高热量,他们到牙齿造成损害。市场已经表明一个下滑的趋势在2010年果汁和果汁。

有一个稳定的增长在2010年到2014年。然而,增长率几乎是常数随着人们变得更加意识到他们的健康。这些饮料和果汁的主要目标是孩子,喜欢这些物品(奶昔的玻璃半满还是半空?,2011)。

竞争对手纯真的饮料:

最大的竞争对手百事可乐,百事可乐是一个纯真的饮料。它还交易在同一生产线生产的零食和饮料。纯果乐、百事可乐、Froito-Lay佳得乐被人们喜欢。他们也是社会和环境负责的(Jiravanstit,2014)。

可口可乐:纯天然水果饮料和主张不使用添加糖、水或其他集中和防腐剂。

第一食品公司:它使面包、蛋糕、面粉、甜点和蛋糕为主。然而,它也提供了各种品牌的食品和“山寨”有一个很大的销售。

果园屋食品有限公司:生产鲜榨的果汁。除了果汁,它经营果汁,水果法式糕点、新鲜水果沙拉和饮料。它涵盖了相当大的销售在英国。

健康食品有限公司:该公司生产健康和新鲜的点心,早餐和饮料对英国消费者以及国际客户。这也是一个主要竞争对手纯真的饮料(无辜的公司竞争,无日期)。

巴斯论文代写：纯真饮料

The recession occurred in 2008 had tough times for Innocent Drinks. However, it managed to recover somehow. UK is a health conscious nation and people tend to go for healthy products. They are ready to spend more on the healthier and premium products. People are attracted by smoothies as these meet their needs. But they are negatively publicized because they are harmful for health. Apart from the high level of sugar and high-calorie, they are causing damage to the teeth. The market has shown a downturn in trend for smoothies and juices in 2010.
There is a steady growth after 2010 till 2014. However, the growth rate is almost constant as people are becoming more-aware for their health. The main target of these drinks and smoothies are kids, who prefer these items (Smoothie’s – Glass half full or half empty?, 2011).
Competitors of Innocent Drinks:
Pepsico: Pepsico is one of the largest competitors of Innocent Drinks. It also deals in the same product line producing snacks and beverages. Tropicana, Pepsi-Cola, Froito-Lay, Gatorade are liked by people. They are also socially and environmentally responsible (Jiravanstit, 2014).
Coca-Cola: It makes all-natural fruit drinks and claims not to use added sugar, water or other concentrates and preservatives.
Premier Foods Plc: It makes breads, cakes, flours, desserts and cakes mainly. However, it offers various branded as well non-branded food and has a large sales.
Orchard House Foods Ltd: It produces fruit juices that are freshly squeezed. Apart from juices, it deals in smoothies, fruit patisserie, fresh fruit salads and drinks. It covers considerable sales in UK.
Wellness Foods Ltd: The Company manufactures healthy and fresh snack, breakfast and drinks for both UK consumers as well as international customers. It is also a major competitor of Innocent Drinks (Innocent Ltd Competition, n.d.).