The recession occurred in 2008 had tough times for Innocent Drinks. However, it managed to recover somehow. UK is a health conscious nation and people tend to go for healthy products. They are ready to spend more on the healthier and premium products. People are attracted by smoothies as these meet their needs. But they are negatively publicized because they are harmful for health. Apart from the high level of sugar and high-calorie, they are causing damage to the teeth. The market has shown a downturn in trend for smoothies and juices in 2010.
There is a steady growth after 2010 till 2014. However, the growth rate is almost constant as people are becoming more-aware for their health. The main target of these drinks and smoothies are kids, who prefer these items (Smoothie’s – Glass half full or half empty?, 2011).
Competitors of Innocent Drinks:
Pepsico: Pepsico is one of the largest competitors of Innocent Drinks. It also deals in the same product line producing snacks and beverages. Tropicana, Pepsi-Cola, Froito-Lay, Gatorade are liked by people. They are also socially and environmentally responsible (Jiravanstit, 2014).
Coca-Cola: It makes all-natural fruit drinks and claims not to use added sugar, water or other concentrates and preservatives.
Premier Foods Plc: It makes breads, cakes, flours, desserts and cakes mainly. However, it offers various branded as well non-branded food and has a large sales.
Orchard House Foods Ltd: It produces fruit juices that are freshly squeezed. Apart from juices, it deals in smoothies, fruit patisserie, fresh fruit salads and drinks. It covers considerable sales in UK.
Wellness Foods Ltd: The Company manufactures healthy and fresh snack, breakfast and drinks for both UK consumers as well as international customers. It is also a major competitor of Innocent Drinks (Innocent Ltd Competition, n.d.).