在这个角度看权威是扩散,被视为积极的发展,确保更大的民主和提供解决方案的能力,需要集体行动在国家层面上,如果需要在国际水平。更进一步CSR倡议不视为步骤或行动的企业,而这些认为是压力的企业在他们的商业计划包括这些行动(巴滕,F.蒙铁尔,R.P. Espinoz &莫拉莱斯,2002)。这可以被认为是悲观方法和密封的业务。因此根据这一角度抓住机会是一个挑战,确保实践存在而不是主动和对系统的贡献。
This perspective of CSR has emanated from civil society. As mentioned above, NGOs have been considered as organizational manifestations of civil society interests to serve particular interests in the society. According to Haas (2004), the role of civil society is growing in terms of global governance. The policies are being developed with inputs not only from MNCs but also from NGOs and international institutions that can work independent of their dominant members.
Under this perspective the authority is diffused and is perceived as positive development and ensures greater democracy and the ability of providing solutions that require collective actions at national level and if required at international level. Going a step further the CSR initiatives are not considered as a step or initiative by the businesses rather these are considered as the pressure that is put on the businesses to include these initiatives in their business plans (Barten, F. Montiel, R.P. Espinoz & Morales, 2002). This can be considered as pessimistic approach and pressurizing the business. Thus according to this perspective seizing the opportunity is a challenge and ensure the practice exists rather than initiative and contribution to the system that has been developed.
Overall as per this perspective it can be said that it is better as it involves all the players in the industry to ensure that impact and solution is provided to the social issues. On the other hand it is considered as pressure that is put on the businesses to take steps for the social factors that have been ignored or suppressed as a result of business activities (Barley, 2007).