BMW group creates vehicles and motorcycles all over the world. The operations of BMW Business are segregated into three segments which involve the vehicles, motorcycles and financial services. The automobile segment: this segment is involved in the creation, development, production, and assemblage and selling of cars and of road or to mobiles, branded under MINI, BMW and Rolls Royce together with the spare parts and different goddesses cities. The first two brands are put for sale in Germany wire BMW AG branch while authorised and independent dealers. The Rolls-Royce auto mobiles are put for sale in USA via subsidiary unit and all over through authorised dealerships which are independent. The segment of motorcycles: this segment is involved in the production, development, assembling and selling of the motor cycles of BMW together with its accessories and spare parts (Maguire, 2011).
Financial services segment: The last segment is a financial service which lays stress on lease of auto mobiles and provides finances on loans for retail clients and dealers. The Centre also focuses on financing deposit and insurances. The whole of BMW group and five markets with 22 plants for producing and assembling, 34 subsidiaries for selling and research and development.Sigma: A German research company has initiated a process of forecasting shifts in customer flavours. SIGMA thinks ahead of the demographics like the age and earnings. It usually interrogates customers for hours and takes pictures of their houses and workplaces to construct a depiction of the way of thinking of various customers. Sigma forecasts were that there would be important development of the luxury car industry. They proposed four segments in future and BMW responded to the fresh segments by introduction of a car to go with 3 of them.