代写被抓:罗技公司的战略

代写被抓:罗技公司的战略

从这种情况可以看出,罗技公司能够为自己找到一个重要的机会,显示了公司的能力。这家公司有能力了解行业需求。正是这种识别如何利用市场机会的能力,使罗技明白它不能只依赖于一种产品。罗技继续投资于电脑外设,包括电脑键盘,数码相机,耳机和麦克风,操纵杆和游戏外设。为了满足各种电脑外设的生产,公司还不断创新鼠标和键盘的产品能力。所以创新也是公司的核心竞争力。在创新方面,公司运用战略方向。

代写被抓:罗技公司的战略
它能够通过保持现有技术产品的实力和质量的方式进行创新。企业的战略方向是一个基本的内部力量(Wright et al, 2013)。罗技的战略是确定电子行业中有机会的业务领域。罗技的案例研究表明,一旦公司能够发现这样的机会,它就会找到创新的方法来创造周边产品以满足这个机会。“例如,当游戏行业开始体验到认可和快速增长的时候,罗技在2000年设计并推出了它的第一个游戏控制台控制器(罗技GT赛车车轮为PlayStation 2)”(Hoffman, 2011,第273页)。

代写被抓:罗技公司的战略

As can be identified from this situation, that the Logitech Company was able to identify a significant opportunity for itself shows the competency of the company. The company was competent in understanding industry demands. It is this competence of ability to identify how to make use of opportunities in the market, which enabled Logitech to understand that it cannot rely on one product alone. Logitech moved on to invest in computer peripherals in general ranging from computer keyboards, digital still camera, headphones and microphones, joystick and gaming peripherals. Towards meeting the production of diversified computer peripherals the company also continued to innovate in the mouse and keyboard product capabilities. So innovation is also a core competency of the company. In improving on innovation, the company applied strategic direction.

代写被抓:罗技公司的战略
It was able to innovate in ways where the strength and quality of its existing technological products were maintained. Strategic direction for a company is a basic internal strength (Wright et al, 2013). Logitech’s strategy was to identify those areas of businesses in the electronic industry which has opportunities. As the case study on Logitech shows once the company was able to identify such an opportunity then it would find innovative ways to create peripheral products that would meet this opportunity. “For example, when the gaming industry began to experience recognition and rapid growth, Logitech designed and introduced its first gaming console controller in 2000(the Logitech GT Force racing wheel for PlayStation 2)” (Hoffman, 2011, p. 273).

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