The companies which want to develop a new product to increase the firm’s revenue by increasing the firm’s performance always try to get the feedback of the customers whom the company has been serving from the day it has launched the first product in the market. The customer’s feedback is helpful in a way which the companies take as a valuable input during the production. The customer’s voice will be heard by the marketers and the marketing researches who have been hired by the parent company to gather the request of the consumers related to the new product or the new service (Creswell, 1977). The researchers then carry out the research process in which they get the various details and the feedbacks of the customers on the upcoming product and about the shortcomings of the earlier version of the products.
The research methods which the company can use for this purpose may be a qualitative one or the quantitative one or a mix of the both. Let us take a live example of the company which once have carried out a research process for the knowing a lot of facts for its upcoming computing products in the market. The company has three objectives which it wanted to figure out with the help of the research process. The research process involved the use of the both the quantitative as well as the qualitative process.