论文代写

代写:Dr Oetker品牌的媒体消费分析

代写:Dr Oetker品牌的媒体消费分析。Dr Oetker品牌已经使用不同的媒体平台来推广产品。在过去,它曾进行过抽样活动,带走了72000个披萨,并对消费者进行了新鲜信息的教育。为了推广这个产品已经花费了超过300万英镑。此外,它已经投入了电视广告和整合营销机制。这些活动旨在教育消费者有关产品的可获得性和消费健康食品的必要性。这可能在一定程度上改变了消费者的认知。品牌在社交媒体上更新,并与许多竞赛和网站结合,进一步推广产品。除了这些举措,该品牌还采取了额外的措施,创新儿童和青少年感兴趣的新口味。在接下的内容中,代写专家将为同学们分析下Dr Oetker品牌的媒体消费。

Dr Oetker品牌已经使用不同的媒体平台来推广产品。此外,它在英国是一个成功的产品,它已经让人们获得信心的新鲜和质量的披萨。这有助于他们打入市场。Oetker博士已经与几家零售杂志和实体店合作推广他们的产品,独家销售冷冻披萨。Oetker博士尝试推广的另一种广告技术是品牌合作。为了打造世界上最偏远的披萨店,它与BWM电通(B&M, 2016)合作。这给了它一个很好的机会来展示餐厅质量的披萨可以和他们的冷冻披萨一起在家里买到。

像在国内开展披萨店这样的活动,拓宽了该品牌进一步扩张的机会。虽然该品牌的历史曾因不明原因而遭受挫折,但自2012年以来的回归势头逐年强劲,广告预算有所增加。偏远地区的反应促进了该品牌进一步开展活动。除了在线宣传活动外,它还开展了几项实体宣传活动。整合营销传播策略的选择是其持续成功的原因。

我们可以观察到,Oetker博士进行个性化广告,以吸引不同年龄的人的注意力(Talking Retail, 2016)。这就是为什么披萨在口味方面不断创新。此外,它在选择当地媒体方面也采取了安全的策略,使品牌能够接触到当地民众,并容易了解消费者的利益。在remote pizzeria获得成功后不久,该产品就取得了良好的发展,人们开始信任这个品牌和它的产品。现在,我们的责任是设计一个更好的媒体策略,不仅可以保留,而且可以丰富Papa Giuspeppi面包店的皮比萨的销售。

Furthermore, it is a successful product in UK and it has given a trial to people to gain confidence on freshness and quality of pizzas. This helped them to penetrate in the market. Dr Oetker has partnered with several retail magazines and physical stores to promote their products, exclusively frozen pizzas. The other advertising technique that Dr Oetker has tried to promote its frozen pizza is through brand partnering. In an aim to create the most remote pizzeria in the world, it has partnered with BWM Dentsu (B&M, 2016). This has given a great opportunity for it to show how restaurant quality pizza can be available at home just with their frozen pizzas.

Campaigns like Pizzeria at home have widened the opportunities available for the brand to expand further. Although the history of the brand has faced setbacks due to unknown reasons, the comeback since 2012 has become stronger year by year that the advertising budget has increased. The response from remote regions has boosted the brand to take the campaign further. It has applied several physical campaigns in addition to online campaigns. The choice of integrated marketing communication strategy is the reason for its continued success.

One can observe that Dr Oetker conducts personalized advertising to capture the attention of people irrespective of their ages (Talking Retail, 2016). This is the reason for constant innovation in terms of flavours in pizzas. Moreover, it has played a safe game in choosing the local media that can enable the brand to reach local people and easily understand the consumer interests. Soon after the success of remote pizzeria, the product has kicked off well and people began to trust the brand and its product. Now, the responsibility is to design a better media strategy that can not only retain, but also enrich the sales of Papa Giuspeppi Bakehouse Crust pizzas.

以上内容就是代写专家对Dr Oetker品牌的媒体消费分析。同学们可能没有那么多时间来写作论文,因此,给英国论文代写专家一个解决您论文写作难题的机会。我们的论文代写专家具有多年撰写各种主题论文的经验,已成功撰写出优秀的论文作品。而且丰富的论文代写经验使我们的专家能够提供无抄袭的内容,并提供免费修改和检测服务。同学们可以通过我们网站的实时在线聊天或电子邮件与我们联系,我们的服务全天24/7在线,您只需点击咨询即可。