Handling uncertainties of the future is an important issue for the supply chain, which encourages the company to undergo a thorough analysis of the consumer market, the domestic economic condition, the international economy, the partners’ individual ability to perform independently, and the sudden change in demand of the products. These assumptions about future and its analysis will do more for the company than anything else as it forms a basis of the future strategy to be adopted and the investment to be made. The cost reduction can also come from eliminating all leakages in the supply chain by identifying the loopholes in the performance of a particular area in the supply chain, and fixing it with proper training about product handling. Future prospects are essential to be analysed for the entire investment and production is dependent on it. The forecasting techniques about the retailers and their demands will identify the production investment and order capacity to vendors. Risk management in the production processes is highly recommended as it does not have any such plans of analysis. The risks of manufacturing, the rising of taxes and costs, the brand building and the brand perception in the customers mind are important elements of the future market study and identifying risks before it arise. It is seeing and expecting significant risks from rising competition and for Swift Tyres to subdue this, it will require to study the areas where they are falling behind, study the industry average performance, and introduce practices which will have singular objective of matching the performance of the competitors and rising above industry average.
The association with its retailers must be assessed and the various changes in their demands of the future must be analysed so as to be prepared for the future consequences and the adjustments. There can be an arrangement where the company and the retailers come together to share the risks such as sales profits, having a minimum threshold of performance for all retailers and making it flexible to adjust the market changes. This will allow the relationship to prosper to a new level and be long lasting as against a small and opportunistic one. The retailers might shift their loyalties to the competitors of Swift Tyres which is a possibility, in which the company can strengthen the ties with more advantages given to the retailers more margins, and quality customer service. These all will sustain the relationship with retailers more intact and in spite of rising competition the company may be able to compete with its rivals on a consistent basis and make a good mark in the tyre industry.