代写论文-菲奥娜精英酒店的销售战略与创新

代写论文-菲奥娜精英酒店的销售战略与创新。菲奥娜的精英酒店坐落在一个完美的位置，周围有完美的企业氛围。酒店拥有高于市场平均水平的ADR, RevPar和入住率，这表明它的受欢迎程度。它在次市场酒店集团中享有声望，拥有400间客房，可以充分利用它，并提升其目前的基准。市场预计在未来6个月至1年将保持稳定和缓慢，并将为未来2至3年提供一个准备阶段。酒店需要建立其销售和收入战略与创新的概念，以吸引客人的财务和审美。

Taking a very low rates summer business for the 15 weekends when the business is low, is not a good idea as suggested by the manager, because the hotel is an urban luxury hotel and it has developed a specific reputation for itself with exceptional service and innovative products. By moving to a strategy which makes its image deteriorate will consume the reputation built and it will be detrimental for the hotel’s business during the other months when the business is good. The prime reason for the rejection of such an idea is that the hotel’s standardised quality and the clientele developed does not support the infusion of low rates tour operator business. Though the hotel has alliances with international and national airlines which are supposedly at lower levels but going even lower will be a disaster for the hotel’s reputation. Then during the other months, there will be more inquiry about the same low rated tours and the demand for low rated room rates will rise which will be difficult for the hotel to fulfil given the high fixed cost for a luxury hotel.

The hotel must instead produce creative products and services during those times keeping the same tours but with attractive offers which are irresistible. For example, the hotel can make arrangements for private tours for a family; provide more discounts on food, car rental, entertainment, and tour elated overall costing which will boost sales but the margins will not decline given higher or reasonable occupancy and sustained margins of the tours. So it is not suggested to be undertaken but some innovative product and service provisions are expected from the hotel to keep the profits sustainable and not degrade its reputation.

Fiona’s Elite hotel is placed at the perfect location with the perfect ambience of corporate companies around. The hotel enjoys higher than the market average ADR, RevPar, and occupancy which indicate its popularity. It is enjoying a prestigious status among the submarket class group if hotels and has the right number of rooms, 400, to make the best use of it and escalate its current benchmark. The market is expected to be stable and slow for the next six months to a year and will provide a preparation stage for the next two to three years.

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