Taking a very low rates summer business for the 15 weekends when the business is low, is not a good idea as suggested by the manager, because the hotel is an urban luxury hotel and it has developed a specific reputation for itself with exceptional service and innovative products. By moving to a strategy which makes its image deteriorate will consume the reputation built and it will be detrimental for the hotel’s business during the other months when the business is good. The prime reason for the rejection of such an idea is that the hotel’s standardised quality and the clientele developed does not support the infusion of low rates tour operator business. Though the hotel has alliances with international and national airlines which are supposedly at lower levels but going even lower will be a disaster for the hotel’s reputation. Then during the other months, there will be more inquiry about the same low rated tours and the demand for low rated room rates will rise which will be difficult for the hotel to fulfil given the high fixed cost for a luxury hotel.
The hotel must instead produce creative products and services during those times keeping the same tours but with attractive offers which are irresistible. For example, the hotel can make arrangements for private tours for a family; provide more discounts on food, car rental, entertainment, and tour elated overall costing which will boost sales but the margins will not decline given higher or reasonable occupancy and sustained margins of the tours. So it is not suggested to be undertaken but some innovative product and service provisions are expected from the hotel to keep the profits sustainable and not degrade its reputation.
Fiona’s Elite hotel is placed at the perfect location with the perfect ambience of corporate companies around. The hotel enjoys higher than the market average ADR, RevPar, and occupancy which indicate its popularity. It is enjoying a prestigious status among the submarket class group if hotels and has the right number of rooms, 400, to make the best use of it and escalate its current benchmark. The market is expected to be stable and slow for the next six months to a year and will provide a preparation stage for the next two to three years.
英国论文代写Advanced Thesis网站平台是一家论文代写信誉高的留学教育机构，其中有24小时专业客服为留学们提供随时在线咨询服务，还有一些硕士论文代写、paper代写、essay代写、assignment代写等服务， 英国论文代写Advanced Thesis 会以专业认真的教学态度来帮助留学生们完成学业目标，从而顺利拿到专属自己的学位证书！而且以上提供的论文范文，未经授权任何人不得私自转发，如有发现将依法追究其法律责任！