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代写论文-公司营销渠道管理的重要性

  代写论文-公司营销渠道管理的重要性。在B2B营销中,营销渠道在建立公司及其产品或服务的印象方面起着重要作用。仔细选择设计组合是很重要的。由于竞争的加剧,B2B公司需要各种营销渠道来迎合各种细分市场。商业环境和客户需求瞬息万变,因此多样化的营销渠道至关重要。挑战来自管理这些不同的营销渠道后,他们的结构,是确定目标。论文范文代写论文-公司营销渠道管理的重要性分享给留学生阅读。

  In B2B marketing, the marketing channels play a major role in setting the impression about the company and its products or services. It is important to choose the design mix carefully. Because of increasing competition, the B2B companies needs various marketing channels to cater various markets segments. The business environment and customer needs change rapidly therefore variety of marketing channels is essential. The challenge comes in managing these various marketing channels after their structure is made and is target is decided (Rosenbloom and Larsen, 2003).

  MYOB faces this challenge of effectively managing and keeps on upgrading its marketing channels to meet the changing requirement. The possible solution to face this challenge is to ensure that the marketing team must establish their procedures for selecting intermediaries and remain motivated to attain their targets. There must be effective conflict resolution guidelines provided for them. Also, there must be well laid down process for performance evaluation. MYOB must choose proper distribution channel which serves as strong link between MYOB and its customers. This Channel of Distribution important roles like contacting potential customers, negotiating, selling, making contracts, ensuring transfer of title, training, servicing, financing, inventory making, storing, transportation, etc. which are essential for marketing the products or services.

  MYOB can make use of direct channels and performs all the marketing functions itself without any intermediately or the indirect channel in which there is intermediary units in the distribution chain. There must be balance in managing the diversifies marketing channel mix. Also, MYOB must incorporate the latest E-Channels in its marketing channel mix so to remain upgraded with the modern day requirements. There are various channels available online which good provide good marketing opportunities for MYOB. Most effective ones are social networks sites like Facebook, Myspace, Friendster etc. Another choice is Social bookmarks such as del.icio.us, Stumble Upon, Digg, etc. which enables their users to share, organise and store URLs of websites they find useful making it easier for others to find out. Other social media channels are YouTube, Flickr, Podcasts etc. and Widgets and gadgets such as Yahoo! widgets, Google gadgets, Facebook APIs, which helps in making marketing efforts much cheaper for the companies (Brennan and Croft, 2012).

  论文范文代写论文-公司营销渠道管理的重要性就为留学生分享到这里。留学生论文不会写怎么办?英国论文代写推荐英国论文代写Advanced Thesis平台机构,此代写论文平台还有一些英国代写、essay代写、assignment代写等论文服务, 良好的口碑和丰富的论文代写经验值得留学生选择和信赖!

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