代写论文价格-麦当劳的全球营销计划。麦当劳的营销人员只会有一个可能的全球营销计划在所有可能的词中最好的是营销组合计划。以麦当劳为例，为了进入新的市场，公司的管理层必须配合市场营销组合计划。由于玻利维亚在市场扩张上的失败，麦当劳的管理层不得不在国际化的过程中进行消费，将进入新市场的挑战降到最低(Keegan and Green, 2017)。
Demand- Demand should be kept in mind. Higher the demand in a particular location the rapid the growth of the firm is seen. Evaluation of the demand and competition presented at the particular location of the overseas market forecasts the chances of growth of the firm (Jobber and Ellis-Chadwick, 2016).
Market projections – Consideration of the market projections is needed for the future expectations from the market. The product which is going to be launched should have some customers. After the identification of the potential customers, the targeted customers should afford to buy the project. The cost factor is the most important factor, which projects the profitable presence of a firm in the market (Joshi, 2014).
Stability of market – The customer should find the product useful throughout the year. In the country like Bolivia, a recession occurs frequently. It erodes the purchasing capacity of the people. McDonalds should implement a strategy, which can help to remain profitable in adverse conditions. The product launched should remain in demands throughout the year. It has been widely known that there is a change in food habits among the people with the change in seasons (Kleindl, 2007). The demands of McDonald’s product should not be affected by the change in weather conditions.
Designing the global marketing program
Marketers of McDonald would only have a possible marketing global program in the best of all possible words that are marketing mix program. As per the case study of McDonald, the management of the company has to go with the marketing mix program to do the same for entering the new market. As per the failure of Bolivia in the expansion of their market, the management of McDonald has to consume internationalization process to minimize the challenges of entering new markets (Keegan and Green, 2017).
The management of McDonald consists of the best platform of efficiencies and economics so it would be stated that the company could manage the global marketing platform. As per the marketing mix of marketing platform, the global marketing program combines the selling and promotion of products and services in an integrated and interdependent global economy. In this statement, the company, McDonald, can make the company stateless and without a wall (Kotabe and Helsen, 2011). Based on the increasing purchasing power, emerging markets and the growth of the internet and its platform, the company would make global marketing program to enter the new market. The KFC is shown to be maintaining the standardization policies and keeping a balance for the adoption of the sudden changes in the policies of the market. The motto of the company is seen to be illustrated as “think local, act global”.
As per the diverse demand of the company’s product, the consumer purchasing decisions based on the best quality of food innovation would be the new marketing program at the most affordable price.
The products of McDonald should adopt the markets such as technological, legal, political, economic and the climate need of international market based on the different cultures of individual territories (Kotler and Armstrong, 2016). Cultural change of products may boost the company to meet the needs of the product. The company should follow the important factor of products and services when designing the global marketing program.
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