Figure.1: Transformational Leadership
Source: (Spencer, 2014)
Jobs was the founder of Apple and a fond of creativity who started Apple with his innovative technical and management skill both. Jobs used to motivate his employees.
When Tim came Apple was already recognized a global brand. He joined as a C.E.O of apple inc. Tim always have taken the policy to recruit proper manpower so that they could complete the job with their skill set (Streeter, 2012).
Jobs had created the organizational structure in such a secretive way that all the information or decisions were bound into the centralized people. However, he was connected to all level of employees and their functional areas. Jobs discover the new areas of business through various range of product.
In this regards, Cook has also played the same role. He is also interested to keep the power in his hand, but is not as innovative as jobs in technical issues. Cook is also popular to base level employees for his capabilities of proper decisions (Streeter, 2012).
As Jobs founded the company Apple, he sas some predefined vision for it related to future plans and he was always interested to pass his vision among the employees. He actually maintained the power culture where it was completely based on his decisions and rules.
The vision of Cook was to establish Apple as the most renowned electronic brand of the world by exploring the new area of business. So he stepped into implementation of ios7, smartwatches, Apple TV. At his time, Apple has undertaken beats electronics at $3 million to provide better qualities to its customers (The magical legacy of Steve Jobs, 2011).
Idealized Work power:
Due to his power of influence, Jobs has become a global idol in electronic revolution. He has been awarded in many cases like National media of technologies award, Jefferson award, CEO of the decade at Fortune magazine in 2009 and many more.
Tim Cook is working for Apple from past 15 years. Although he has not bagged as many award like Jobs, he managed to be the respective one among the company. He was rewarded by life time achievement award of Auburn University.
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