“企业社会责任”或企业社会责任的基本思想是企业在社会经济环境中担当责任公民,为社会事业服务。因此,企业社会责任能够说服企业组织运作的各个方面。企业社会责任的目标是在企业运作中建立一种责任感,并对由顾客,员工,社会人士组成的利益相关者和环境产生积极的影响作为社会社区和许多其他人(Aras等,2012)。 “企业社会责任”一词在二十世纪六十年代流行起来,一直被许多人广泛使用,以较窄的方式涵盖企业的法律,道德和社会责任。

这个词的猖獗使用,对市场影响甚大,如何参与建立任何公司的地位和财富。在当今竞争激烈的市场中,各种企业社会责任活动的效益检查可以通过资源为基础来观察和分析。甚至社会学家在思考全球化,新自由主义和后期资本主义等各种全球变化时,也开始关注企业社会责任(Conklin, 2010)。尽管某些社会学家把企业社会责任看成是一个拥有资本主义合法性的机构,并且在某些方面也指出了什么是以社会运动的形式发起的,反对无限制的企业霸权,企业转变为“风险管理”一个“商业模式”经常与两个查询。



The essential idea of “Corporate social responsibility” or CSR is for businesses to serve as responsible citizens amidst their socio economic milieu and work for social good. As such, CSR persuades every aspect of a corporate organization’s functioning.CSR aims to build a sense of responsibility into the corporate workings and to in turn exercise a positive influence on the stakeholders and environment which comprises of customers, employees, social people, as well as social communities, and many others (Aras et al, 2012). The term “corporate social responsibility” attained popularity in the 1960s and has remained a term used rampantly by many to cover the legal, moral and social responsibilities of corporates defined in a more narrow way.

The rampant use of the term has influenced the market much and how it takes part in building up the status and fortune of any company. In the competitive markets of today a benefit inspection of various CSR initiatives, can be viewed and analysed by a resource-based view .Even sociologists became focused into CSR in the thinking of various global changes such as globalization, neoliberalism and late capitalism (Conklin, 2010). Although certain sociologists viewed Corporate Social Responsibility as a body stamped with capitalist legitimacy and in certain directions also pointed out that what was initiated in the form of a social movement against unrestrained corporate hegemony which was transformed by corporates into either a ‘risk management’ device or a ‘business model’ often with queries with both.

CSR can be seen as a win-win situation where organizations improves their social capital at the same time  the society gains from these activities as the government’s resources are elevated.