代寫論文-數據庫營銷應用程序的挑戰

  代寫論文-數據庫營銷應用程序的挑戰。然而,使用數據庫營銷並非沒有困難。與數據庫營銷應用程序相關的挑戰很多,但每個都有自己的緩解策略。這裏討論了兩個主要的挑戰,它們在文獻綜述中更常見。第一個挑戰是提高客戶的期望。穀歌搜索的普遍性和不斷增長的能力,今天的移動電話為組織提供了一個機會,獲得即時訪問客戶信息。為了滿足這種增強的期望,組織需要交付高度個性化的、必要的和適當的時間的營銷活動,以及與客戶的互動。另一個挑戰是大量信息的存在。組織正在存儲每天收集的大量數據。論文范文代寫論文-數據庫營銷應用程序的挑戰分享給留學生閱讀。

  However, using database marketing does not come without difficulties. There are a lot of challenges associated with database marketing application but each has its individual mitigation strategy . There are 2 key challenges discussed here which have occurred in review of literature more commonly. The first challenge is heightened expectations of the customer. The Google search ubiquity and the growing capabilities of the cellular phones of today have provided the organizations with a chance of gaining instant access to customer information. The influence of such access is apparent when viewing the attention span of customers . This has lowered consumers who have gained the ability of finding out a lot of information about an organization prior to them to decide to engage with any representative of sales or marketing unit . As a consequence, in the past, marketers had shared the brochures of companies with the customers at target, but now any information that does not directly deal with the business needs of a customers will get dismissed almost immediately because it becomes generic (Wedel and Kannan, 2016). For meeting such enhanced expectations, organizations require delivering marketing campaigns which are highly personalized, essential and properly times as well as involve interaction with the customer.

  Another challenge is the presence of a vast chunk of information. Organizations are storing the large data collected on everyday basis (Chang and Zhang, 2016). This is added to all the external information points which can be leverages by an organization such as behaviour and preferences of customers over the web (Lewis et al., 2015). Interpretation as well as analysis of all this information is not possible humanly as indicated by the researchers. Hence, the companies turn towards technologies to enhance customer experience which captures information across every channel. It further allows the organizations to generate contextual important insight that organizations require for resonation with the customers of the modernized world.

  論文范文代寫論文-數據庫營銷應用程序的挑戰就為留學生分享到這裏。論文不會寫怎麼辦?英國論文代寫推薦英國論文代寫Advanced Thesis平台機構,此代寫平台還有一些畢業論文代寫、essay代寫、assignment代寫等論文服務, 英國論文代寫Advanced Thesis 會以專業認真的教學態度來幫助留學生們完成論文寫作,從而順利拿到專屬自己的學位證書!

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