The strategy of ZARA is based on two key elements, one is responsive to customer demand and other is fast fashion. In order to comply with the strategy the designers, product manager and workers should possess some skills necessarily. Firstly, the employees, especially, designers in ZARA must be flexible. If customer feedback reveals the demand of changes in a particular design, designer must look into the features of the product and make changes accordingly. For this purpose, designer needs to be proficient at his skills to devise best alternate design within minimal time.
Secondly, it is required that the employees must be quick learners and adaptive. Fast fashion calls for rapid changes in designs, patterns, way of thinking and way of working. The employees must be prepared for any unexpected changes at any point in their service.
Thirdly, the ‘fast fashion’ strategy and rapid changes in work may generate high pressures. Therefore, the employees of ZARA must be trained to work in high pressure environment. The employees must possess anti-stress and pressure absorbing skills which will allow them to work with proficiency in stressful environments. Time is the key to the fast fashion offered by ZARA (Zhelyazkov, 2010). Hence the workers must be time-oriented and disciplined to fulfil their tasks within strict deadlines. It has been mentioned that the total time period taken by ZARA from designing to retailing a product is 2 weeks. This means that not only the designers, but all the workers involved in the processes between designing and retailing must be flexible, quick learners, adaptive, pressure absorbers and time-oriented.