Market Development: The Company has been entering new markets with different brands. However it should consider developing new markets by entering into strategic alliances. In this way it will be able to enter new markets wherein the strength of local player could be used and at the same time provide financial support, expertise, technological benefit and brand value. Such strategic alliance will reduce the cost related to takeover and acquisitions.
Product Development: The Company may develop new products in line with the existing infrastructure. This could mean online services that are different from the existing brands. However the existing infrastructure of the brands can be utilized. This would mean that the online shopping through internet and mobile phones. This would ensure that new team may be developed that is assisted by existing stores in a way that the cost is shared. This will not only reduce the operational cost of the existing stores as the cost will be shared but will also ensure that profitability, cost leadership in online shopping is maintained. Such cost leadership is quite important as it will not only increase the market share but will also enable combat competition in the market.