建伍制造有限公司坐落在英国开始其业务在1968年。这家公司的创始人是Kenneth Maynard Wood，他在独资企业成立了建伍。本公司所经营的产品是厨房用具，包括各种食品搅拌机。此前，建伍被命名为德信木业。制造单位以前在英国，后来转移到中国由于较低的生产成本和运营费用。公司采取了几个步骤来实现这一变化，并有效地进行变更管理。该公司还计划扩大其业务到世界各地，使全球化的商业活动提供更多的产品质量和客户满意度。建伍的主要目标是提高其市场占有率，并在国内和国际业务中的竞争对手中取得更大的竞争优势。
Any business organisation, in the ever changing and flexible business environment may need to bring about changes at any point of time. Changes can be of any type and and may arise from any circumstances, either internal or external. However, knowing the type of changes required in the company and implementing and managing the same is a difficult and challenging task for every business organisation. In this report, the change management for the company, Kenwood is discussed. It is analysed in this report, why there is a need for the change in the company and what are the steps involved in the change management process.
Kenwood manufacturing company is situated in UK and started its buisness in the year 1968. The founder of the company is Kenneth Maynard Wood who established Kenwood under sole proprietorship. The products dealt by the company are kitchen appliances including wide range of food mixers. Previously, Kenwood was named as Dickson & Wood. The manufacturing unit were previously based at UK, but later shifted to China as a result of lower production cost and operational expenses. The company adopted several steps to implement this change and to effective do the change management. The company also aims to expand its business operations to different parts of the world and enable globalised business activities with more product quality and customer satisfaction. The main objective of Kenwood is to increase its market share and to gain a better competitive edge among its competitors both in domestic and international business operations.
Hence, Kenwood to achieve its aims of expansion of manufacturing units to many more places internationally; there may require different changes within the internal environment of the organization as well as in the external environment.