代写论文:案例分析-罗技公司

代写论文:案例分析-罗技公司

本文以罗技公司为例,从四个不同的问题出发,进行了案例分析。首先,分析了公司的核心竞争力、优势和能力以及风险。然后讨论了外部环境对公司的影响以及公司改变战略方向的需要。讨论了罗技的先发优势和收购策略,并对罗技的未来发展提出了建议。公司的内部优势、能力、核心竞争力和弱点,其主要的内部优势和声誉源于其在计算机外设领域的悠久历史。公司成立于1980年中期,以计算机鼠标的形式利用了新兴的技术机会。从电脑鼠标到产品,许多产品都做出了多样化的决定。Wagner & Hollenbeck(2014)认为,构成公司的人和他们的决定将增加公司的竞争优势。

代写论文:案例分析-罗技公司

随着时间的推移,战略和成功决策的历史增加了罗技在计算机和周边行业的声誉。第二个内部优势是公司的战略,生产一种基于市场需求的产品。80年代中期左右的市场被认为在鼠标上投入了大量资金(Hoffman, 2011)。鼠标实际上是一些电脑制造商如麦金塔电脑的标准设备。该公司认识到这一需求,并开始更多地生产这一单一产品。专注于一个市场上非常需要的单一产品,使罗技品牌传播得更快。正如Saeidi等人(2015)所指出的那样,人们会对品牌有更多的认识,品牌声誉也会增加,在这种情况下会产生持续的品牌优势。公司的内部环境也会受到这方面的影响,因为他们所生产的一种产品的学习环境得到了改善,这将是有益的。

代写论文:案例分析-罗技公司

A case study analysis of Logitech based on four different questions has been conducted in this essay. Primarily, the company’s core competencies, its strengths and capabilities are analysed along with its risks. The external environmental impact on the company and the need of the company to change its strategic direction is discussed then. Its first mover advantage and its acquisition strategy are discussed and recommendations are made for Logitech in order to plan for the future. Internal Strengths, Capabilities, Core competencies and Weaknesses .The company’s primary internal strength and reputation derives from the fact that it has a long history in providing computer peripherals in the industry. Established around the mid-1980 the company was represented to have taken advantage of the emerging technological opportunities in the form of the computer mouse. From the computer mouse as a product, decisions were made to diversify in terms of many product offerings. Wagner & Hollenbeck, (2014) argue that it’s the people who make up the company and their decisions that will add to the competitive advantage of the company.

代写论文:案例分析-罗技公司
Over time, the history of strategic and successful decisions has hence increase Logitech’s reputation in the computer and peripheral industry. The second internal strength was the company strategy towards manufacturing one product based on market need around the time. The market around the time the mid 1980’s was seen to be heavily invested on the mouse (Hoffman, 2011). The mouse was in fact made standard equipment for some of the computer manufacturers such as the Macintosh Computers. The company recognized this need and started manufacturing this single product more. Focusing on one single product for which there was heavy need in the market made the Logitech brand spread faster. People would have had more awareness of the brand and brand reputation would have increased, as Saeidi et al (2015) argues, a sustained brand advantage is created in such cases. The internal environment of the company would also have become influenced by this, as an improved learned environment with respect to the one product they manufactured would have been beneficial.

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