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essay代写-开发具有颠覆性创新的新市场

  essay代写-开发具有颠覆性创新的新市场,成功的管理者应该有小范围开发新产品的机智,并期待它失败。在实践中,公司应该有一个替代的战略,他们知道这个失败不会对公司造成大规模的影响。经理们要做出的一个重要的战略性决策就是为产品开发新的市场。当今的组织需要警惕颠覆性技术的潜在影响。消费者中存在一种矛盾的“二元论”,即使是最具结构和组织的公司也会受到二元论和不断增长的消费者需求的影响。即使在现有市场上,对更新的创新产品的需求也会持续存在,而且在现有市场上对更新产品的需求也会持续存在。当公司不断地分析他们的产品生命周期时,这个挑战是可以克服的。接下来有关essay代写-开发具有颠覆性创新的新市场分享给大家阅读。

  The successful manager should have the tact to develop the newer products on a small scale and expect it to fail . In practice, the companies should have an alternative strategy in place where they know that this failure will not cause large scale impact to the company. One of the major tactful strategic decisions that would be taken by the managers is to develop newer markets for the products.

  Senior managers need to ensure that they meddle into the operations of the company especially when they are probing into the disruptive technology. Christensen & Raynor, (2013) use the case study of Nypro to explain the nuances of how the senior managers should be actively involved in bringing changes to the company. “Novaplast” machine was developed to overcome the challenges in the production of precision plastics. This was personally overseen by the CEO Lankton during the 1990s to oversee the disruptive innovation. Even the companies that do not adopt the disruptive technology need to be aware of the potential impact of the disruptive technology and find ways to overcome these effects.

  Paap & Katz (2004) state that organizations of today need to be wary of the potential impact of the disruptive technology. There is a paradoxical “dualism” that exists in the consumers and even the most structured and organized companies will be impacted by the effects of dualism and growing consumer needs. There is a constant need for newer innovative products even in the existing markets and there will be a constant need for the newer products in the existing markets. This challenge can be overcome when companies continually analyze their product life cycle. These are the theories that have been put forward for disruptive innovation. These are very valuable points when developing innovation. It has been criticized that these theories do not address all the important variables that are required for the commercialization of the product. There are certain gaps in these theories which have been discussed in the following.

  Like in the case of Amazon ecommerce website, when they venture into a new market, they try to adapt to the local culture for selling the products. But the B2C consumer model is the same throughout the spectrum (Tixier, 2005). They have managed to develop nuances in their marketing strategy based on the local culture. Yahoo website and Google website allow searches in different languages, but the original concept or their service marketing has not changes. These kind of changes can aid in bringing a paradigm shift (Tixier, 2005).

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