essay代写-罗技鼠标的先行者战略

  essay代写-罗技鼠标的先行者战略。先行者战略是指公司首先进入某个特定行业或行业利基。有许多先发优势可以为公司创造,因为它将确定真正独特的机会,在市场上没有其他人会考虑到。先发优势体现在罗技从第一次推出罗技鼠标就开始做决策。这是一个基于先行者战略的产品。它是战略先锋之一,开始专注于鼠标最独特的产品。通常,这种先发优势不会随着其他竞争者的追赶而持续然而,罗技在这方面采用了一种策略,以便在更长的时间内保持其先发优势。论文范文essay代写-罗技鼠标的先行者战略分享给留学生阅读。

  A first mover strategy is one that the company is the first to enter some specific industry or industry niche. There are many first mover advantages that can be created for the company as it would be identifying really unique opportunities that nobody else in the market would have taken account of before ). The first mover advantage is seen in Logitech decision making from the first time it introduced its Logitech mouse. This was a product based first mover strategy. It was one of the strategic pioneers that started focusing on the most singular product of a mouse. Usually such a first mover advantage might not be sustained as other competitors catch up (Suarez, & Lanzolla, 2005). However, here Logitech used a strategy to retain its first mover advantage over a longer time. Even later as it started diversifying its stands apart from its competitors because the competitors were not involved in just computer peripherals manufacturing. Logitech on the other hand was involved in only the making of computer peripherals. This managed to give the company sustained advantage as the company could now afford to be innovative.

  Understanding industry dynamics are critical to a successful first mover advantage, and business organizations that study niche markets will be able to take advantage of even calm market situations (Cleff, & Rennings, 2012). In 2005 for instance, Logitech was able to observe that there were no commercial CAM technology products that were specifically launched for women (Hoffman, 2011). The women segment in particular was not being targeted by existing businesses and Logitech saw an opportunity here. It launched the Quick Cam. The Quick Cam functionality was one where a businesswoman can stay in touch with their family, say bye or goodnight to their husband or children. In making the decision to launch the Quick Cam Logitech once again was able to reap first mover advantages. It was able to show how women embrace technology as long as it fits their needs.

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