It is all about the entrance of the hotel Premier inn in the market of the South Africa and it has given the outline of the market with the various advantages of the location, ownership and the internationalization. This study proves that the right decision has taken by the premier Inn hotel in entering into the emerging market of the South Africa. The emerging market of the South Africa plays an important role in the industry of the Hospitality for the future business development (Anderson & Xie, 2010). The report on the international hotel market is divided into various sub sections that tell the details about the introduction of the Hotel premier Inn with the clear discussion about the international markets and the business in the hospitality. In next, the report states about the South Africa market in Hotel industry that considered as the appropriate market. Later, the Eclectic theory describes the issues and the details of the South Africa emerging markets. The current scenario of business operations of hospitality in the market of the South Africa describes about its modes. The issues related with the business operations are act as the key players those effects on the opportunities of the market (Avinal. EA, 2006.). Last but not the least, this study shows the critical evaluation of operations of hospitality by the analysis of competition and the market that shows the both aspects positive or negative side of the business in an international market. This report concludes that the hotel premier inn selected the best market of South Africa to enter into the business of Hospitality and recommends further going ahead.