加拿大市场营销学论文代写:耳蜗销售

加拿大市场营销学论文代写:耳蜗销售

耳蜗可以遵循几种策略,以扩大业务操作和进入一个新的市场。其中一个策略是使用直接出口的方法,公司可以直接将产品呈现给需要植入物的买方。公司已经组织营地进行了植入物。直接出口的过程也有助于消除中间人,降低成本,直接投资回报。间接出口策略也可以采用人工耳蜗,即通过中间或国外分销商间接提供出口产品。需要注意的是,人工耳蜗已经在印度,一个独特的存在,很重要的一个国家,一个邻国巴基斯坦,可能使出口更便宜和更方便(2003甘斯和Stern)。
多年来,人工耳蜗通过一种明确的营销策略来获得购买者的信心,这一策略确保了先进的高质量助听器,为听力障碍提供了更全面的解决方案。该公司一直强调其在市场上的信誉,这是其市场做法的一个重要特点。公司知道其产品,尤其是植入迎合更倾向于那些需要一个更全面的解决方案比助听器的人的需要(霍贝格和Phillips,2010)。
公司产品战略为儿童和老年人重度听力障碍与策略邀请医生对其研究与发展实验室检查其生产标准和产品质量已经获得合格的医疗专业人士的推荐。其中一个关键的营销和增长战略所采用的是与其他公司和组织的收购和捆绑,以帮助它在市场上取得预期的成果,也扩大业务活动到国外市场。

加拿大市场营销学论文代写:耳蜗销售

Cochlear can follow several strategies available for expanding business operations and entering a new market. One of these strategies is to use the method of direct exports where the company can directly present the product to the buyer who needs the implant. The company has organized camps where it has conducted implants. The process of direct exports also helps remove middle-men, keeping the costs lower and having a direct return on investments. Indirect export strategy can also be adopted by cochlear where the products on offer can be exported indirectly through an intermediate or foreign distributor. It is important to note that Cochlear has a distinct presence in India, a country, a neighboring country of Pakistan with which could make exporting less expensive and more convenient (Gans and Stern, 2003).
Cochlear has over the years managed to earn the confidence of the buyers through a clear marketing strategy of ensuring advanced high quality hearing aids that offer a more complete solution to one’s hearing impediments. The company has been able to emphasize its credibility across markets which is a key feature in its market approach. The company knows that its products and especially the implants are catered more towards the needs of people who need a more comprehensive solution than hearing aids (Hoberg and Phillips, 2010).
The company places its products strategically for children and the aged with sever hearing impediments and the strategy of inviting doctors to its research and development laboratory to check on its manufacturing standards and product quality has helped it earn the recommendation of qualified medical professionals. One of the key marketing and growth strategies adopted by Cochlear is the acquisitions and tie-ups it has had with several other companies and organizations to help it achieve the desired results in the market and also in expanding business activities to a foreign market.