课程代写:雀巢公司

课程代写:雀巢公司

雀巢确实采取了行动来纠正这些问题。然而,公众形象和传播问题没有得到公司的妥善处理,导致品牌流失。公司主要关注监管和技术方面,而沟通问题被公司忽略。该公司没有找到与终端消费者接触的正确方式。他们没有分配资源来维持适当的公众形象。当时,该公司不得不应对消费者的担忧、媒体和对公司的严厉监管。该公司对产品召回反应迟缓。该公司没有回应媒体和民众的负面情绪。最初,公司不同意产品的问题。

课程代写:雀巢公司
总的来说,他们更倾向于证明他们的产品没有任何问题。他们声明该产品不使用味精。然而,后来证明公司确实在他们的产品中使用了味精(Yildirim, 2016)。这家公司反应迟缓,给人一种傲慢的印象,人们开始认为这种态度令人担忧。雀巢的团队肯定在社交媒体上说服了消费者。该产品的实际用户已经向雀巢公司发布了他们的查询。这家公司对人们真正关心的问题几乎毫无反应。他们没有讨厌的管理计划。

课程代写:雀巢公司

Nestlé did take actions to rectify the issues. Nevertheless, the issues of public image and communication were not handled properly by the company leading to lose in patronage of the brand. Primarily, the company focused on the regulatory and technical aspects while the issues of communication were overlooked by the company. The company did not find the right way to engage with the end consumer. They did not allocate resources to maintain proper public image. The company at that time had to handle the apprehensive angry consumers, media and tough regulations that were imposed on the company. The company had slow response for the product recall. The company did not address the media and the negative sentiments of the people. Initially, the company did not agree to the issues of the product.

课程代写:雀巢公司
They were in general found to be more attuned towards trying to prove that there was nothing wrong with their product. They stated that the product does not use MSG. However, it was later proven that the company indeed used MSG in their product (Yildirim, 2016). This slow response of the company created the persona of arrogance and this caused the people to start to consider the attitude to be worrisome. Nestlé team must have convinced the consumers on social media. The actual users of the product had posted their queries to the Nestlé Company. The company barely responded to the genuine concerns of the people. They did not have a distaste management plan.

 

COPYRIGHT © ADVANCED THESIS ALL RIGHTS RESERVED 高阶英国论文代写 | OUR SERVICES ARE TO BE USED FOR RESEARCH AND REFERENCE PURPOSES ONLY