个人简历代写

利物浦大学论文代写:感官营销

利物浦大学论文代写:感官营销

广告强调品味等多种感觉,触觉和嗅觉提供更好的销售业绩相比,广告强调只有在产品的口味。它清楚地表明,感官刺激影响消费者行为。广告通过多种感觉会导致更好的感知消费者口味的产品。如果一个产品宣传正确的帮助下多个感觉它甚至可以改变过去的经验与产品相关联。消费者的对食物的选择是受情感影响的组件即认知的产品和组件的味道即健康相关的消费产品。消费者认知负荷甚至可以被强加在他们购买特定的产品。而做的测试的产品品尝它增加了购买产品的机会与更多的情感组件相比,产品只有达到所需的组件产品的消费快感(所罗门,2010)。例如巧克力组成的牛奶会被消费者喜欢巧克力由大豆的巧克力。

利物浦大学论文代写:感官营销

An advertisement emphasizing on multiple sensations such as taste, touch and smell provides better sales results in comparison to advertisements emphasizing only on tastes of the product. It clearly shows that sensory stimulation affects the consumer behaviour. Advertising through multiple sensations leads to better perception of consumers about the taste of the products. If a product is advertised properly and with the help of multiple sensations it can even alter the past experiences associated with the product. The perceptions about the choices of food by the consumers are affected by the affective component i.e. the taste of the product and with the cognitive components i.e. the health benefits associated with the consumption of the product. Consumers can even be distracted by imposing cognitive load on them for purchasing the particular product. Whereas with the testing of product done by the tasting it increases the chances of buying products with more affective component in comparison to products with just informative component necessary for attaining the pleasure of consumption of the product (Solomon, 2010). For example chocolate made up of milk will be preferred by the consumers in place of chocolate made up of soy chocolate.