论文抄袭:英国电信公司的经营策略

论文抄袭:英国电信公司的经营策略

在分析英国电信目前的经营策略时,选择了波特给出的一般策略,并在此基础上进行讨论,探索英国电信公司的经营策略。是英国电信集团Plc的主要运营子公司。这家公司的目的在于利用通讯的力量让这个世界变得更美好。公司的目标是不断增长的商业电信能够提供可持续的收入增长利润。这里的策略在于扩大和深化与客户的关系(Hoque 2003)。组织的文化在于成为一个健康组织,在这个组织中,每个业务操作都以独特的方式进行,但又相互协作。英国电信的主要目标之一是强调和改进质量,为客户提供良好的服务。这家公司非常热衷于帮助客户。英国电信希望拥有先进、灵活和卓越的系统,帮助公司获得成功和成就(Hitt等,2012年)。BT的目的在于为客户提供良好的体验,降低BT改造成本。


论文抄袭:英国电信公司的经营策略
公司拥有灵活的产品和服务,包括宽带、电视、捆绑服务、电话、移动电话、网络服务、信用卡和商店(Hill et al 2014)。有许多重要的特性使公司能够在竞争中脱颖而出,并在顾客心中增加了有价值的印象。英国电信当前战略的关键要素包括削减成本、增加英国电信核心业务的收入和减少借款(Johnson et al 2008)。在这一战略中,关键的收购将被长期排除在外。英国电信战略的核心是宽带。BT对基于web的服务提供商大幅降低了互联网批发价格(Govindarajan等,1992年)。公司还决定利用MMO2网络为企业客户提供BT品牌下的移动服务。该公司的战略还使公司致力于促进公司管理风格的变化(投手2004)。

论文抄袭:英国电信公司的经营策略

For analysing BT’s current business strategy, Generic strategies given by Porter have been selected and discussion has been framed over them to explore the business strategy of BT. The organization, British Telecommunications Plc. is BT Group Plc’s principal operating subsidiary. The purpose of this company lies in using the communication power for making this world a better place. The goal of the company lies in growing business telecommunications to be able to deliver sustainability in terms of revenue growth profit. The strategy here lies in broadening and deepening the relationships with customers (Hoque 2003). The culture of the organization lies in being a health organization in which each business operation takes place uniquely but collaboratively.One of the main aims behind BT lies in emphasizing and improving over the aspects of quality and providing good service to customers. The company is quiet keen to help the customers. BT desires for an advanced, flexible and brilliant systems that help the company gain success as well as achievements (Hitt et al 2012). The intention of BT lies in developing good experience to its customers and ease out the BT transformation cost.


论文抄袭:英国电信公司的经营策略
The company has flexible products and services inclusive of broadband, television, bundles, phone, mobile, web services, credit cards and shops (Hill et al 2014). There are various essential features that have allowed the company to distinguish itself from competition along with adding a valuable perception in the customers’ mind.The key elements of the current strategy of BT are inclusive of cutting costs, increasing the revenues in core UK businesses of BT and decreasing borrowings (Johnson et al 2008). Within this strategy, the key acquisitions in turn are ruled out for long term. The central plank of BT’s strategy is broadband. Wholesale internet prices have been reduced by BT at a substantial rate for web based service providers (Govindarajan et al 1992). The company took the decision of also offering business customers with mobile services under the brand of BT by using the network of MMO2. The company’s strategy also has engaged the company to foster changes in the company’s management style (Pitcher 2004).

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