Google is the shareholder of market as per researcher Tullian (2013). It is found that more than 75 per cent of the market share is held by Google with Yahoo following its lead at very small percentage. Google is further catering to the demands of its users for free of cost due to the same reason. The buying power in such situation is still medium (Cateora 2008). This is due to the extremely high demand of the search engines and the reliance of users over search engine for their day to day activities.
It is to consider that the managers of Google has remained focus on these aspects to maintain the market share in the operating industry and the managers have continuously acted upon the uncontrollable environmental factors through modifying the internal environment of this organization (Hofstede, 2009). This has enabled Google to win numerous awards, maximize the profitability, improvised their offered services, new developments have been introduced and it has eliminated majority of market competition along with combating its weaknesses (Drucker, 2007). Managers have played major contributing role within sophistication of its business strategy to obtain desired organizational results.
This essay is of the conclusion that there is complete validity in the essay thesis statement taken into consideration. From the perspective of Google Inc. it becomes clear that the managers in the company currently are facing considerable threat from the immediate and global environment especially due to the uncontrollable factors existing. Political and legal environment poses a threat because the role of Google Inc. (Hofstede, 2009). within the society has grown and therefore the thought process of population groups, the government and the politicians have become essential to individual managers of Google and the managers of marketing. Then there lies in the economic environment, the need for Google managers to consider in a careful way all the fluctuations of potential nature within the economic activity level of the nation in which the company is operating (Carter, 2009). With globalization, the economic fluctuations for companies are of much importance as managers cannot control them. No matter, where Google Inc. operates currently its operations will differ depending upon the different economic fluctuations in different nations. This is a key decision that managers have to make today with regard to this company and any other company. Competition is yet another factor that has been discussed within the essay (Cateora, 2008). Google Inc. cannot do anything about the competition that it faces because competition keeps growing. The managers of the company are in constant threat of finding out whether competitively their company is performing better or not. Also, there is a key focus that the managers have to indulge into and that is regarding improving continuously.
Therefore, it can be said that the uncontrollable factors make it very difficult for organizations to succeed and this difficulty is particularly faced by the managers of all organizations (Drucker, 2007). The case of Google Inc. considered in this case has made it even more evident.