Managers all over the sphere are being aware of the growing stipulation for their firms and to build up the expertise, talents and understanding to participate efficiently in international markets. The materialization of a further open global economy, the globalization of buyer flavors and the unabated development of Internet use internationally all boost the inter-reliance and inter-linkages of state economies all over the world. The requirement for managers to build up the proficiencies to act in response to these strains influences businesses of each and every dimension.
Marketing mix of rural area would customarily take in the policy which comprises the four Ps specifically Product (Creation), Price (Cost), Place (Location) and Promotion (Endorsement) that a corporation employs to endorse and trades its brand name or manufactured goods in marketplaces. To one side as of that rural marketing too comprises four as, specifically Acceptability, Affordability, Attentiveness and Accessibility.
In the Urban community, the powdered drink has to be distributed and made available at places that are open for long hours and in various grocery stores where the consumers find them at ease to buy. These can also be distributed online with attractive packaging, so that people just find them easily available and as an instant, ready-to-make drink.
Consequently communication for rural markets needs a special type of viewpoint. There have to be a well-built inflection on assisting the target recount to the communication (Krishnamacharyulu et al, 2009). The complete communication and media approach has to work out an arrangement for distribution as per research results. These should be extended in the regional dialect languages and inlay the local traditions for easier reception and contact. Contrasting distribution drives in urban regions that depend very much on the mass media, the approach will be of weeping in the backwoods in rural districts. In addition mass and out-of-doors media, rural show like temple carnivals, melas and other occasions where the village dwellers team up can be utilized for endorsements.