论文代写价格-高露洁的政策营销建议

论文代写价格-高露洁的政策营销建议。就其目前的环境可持续性、经济和社会问题而言,可以说高露洁处于一个平衡的状态。然而,它仍然可以改进。在环境可持续性方面,公司确保创建公平的道德采购实践。然而,它还没有找到一个更可再生的替代品。在废物管理方面,公司注重以更正式的方式进行组织规划。这可能会对公司的营销产生积极的影响,公司必须确保这些问题在营销中以一种有竞争力的方式表现出来,接下来有关 论文代写价格-高露洁的政策营销建议 ,英国高阶论文代写AdvancedThesis辅导老师为留学生们讲解如下:

In terms of its current environmental sustainability, economic and social issues, it can be said that Colgate is seen to be in a balanced state. However, it could still improve. In terms of environmental sustainability, the company ensures that fair ethical sourcing practices are created. However, it has not found a much more renewable alternative for its production. In terms of waste management, the company has focused on organization planning in a more formalized way. This could have a positive impact on the marketing of the company and the company must make sure these issues are represented in a competitive way in marketing.
Its latest sustainability report indicates that Colgate has reduced its water intensity usage by more than half compared to a decade before in 2002. Similarly, the company claims to have reduced its GHG emission by more than 25 percent with values presented in 2002 and the manufacturing landfill report also indicates that the company might have achieved better goals than a decade back (Ethical Consumer, 2016). Zero waste is the target of the company and the company has made commitments towards reducing such chemicals as formaldehyde donors, parabens, phthalates and micro plastics from products. These should be included in its marketing strategy.

Case study of Colgate was chosen and analyzed and based on the case study recommendations have been made. The TBL analysis of Colgate shows that the company understands the necessity to pursue more tactical sustainability issues. Colgate was one of the only companies that is seen to be involved in PETA and in this involvement would be able create better validation procedures. This form of information release that is taken up by Colgate is seen to be a pioneer for other companies as well. Yet, it remains that the company has not ruled out its animal testing. It has some unique strength in this fashion and should make use of them well.

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