论文代写 企业社会责任
CSR is the responsibility of a business for the effects of its activities and decisions on environment, the society and its own prosperity, known as the “triple bottom line”, which is more closely related to CSR. The term of tripe bottom line coined by Elkington (1997), generally tires to explain in three of sustainability: the social, economic, and the environment. But, tripe bottom line is also known as Planet, People, Profit, or the three P’s (Marrewijk). Companies can use CSR and corporate sustainability to produce direct benefits for the tripe bottom line, such as, operational efficiencies can be achieved by wastes can be reduced and materials can be recycled, reducing energy and materials as input elements for production. Not only do sustainable, responsible and transparent ways to help build reputation and brand, but also to help consolidate the marketplace and the community.
Although, tripe bottom line’s popularity, there are also critics. Like Macdonald and Norman (2004) point out that triple bottom line as being nothing but a smokescreen behind which business can prevent truly effective environment and social reporting and performance. Besides, they explain tripe bottom line is a vague commitments plus good old fashioned single bottom line to social and environmental concerns (Norman& MacDonald, 2004). Furthermore, MacDonald and Norman point out the triple bottom line is an unhelpful addition to nowadays discussions of corporate social responsibility. As state above about triple bottom line, according to the concept’s supporters that triple bottom line is measurable and can be use for comparison between different businesses.
企业社会责任是企业对环境的活动和决策影响的责任，社会和其自身的繁荣，被称为“三重底线”，这是更密切相关的企业社会责任。牛肚底线是由埃尔金顿术语（1997），一般轮胎三可持续性的解释：社会，经济，和环境。但是，牛肚底线也被称为行星，人，利润，或三个P（Marrewijk）。公司可以利用企业社会责任与企业可持续发展产生直接效益为牛肚底线，例如，工作的效率可以通过废物可以减少材料可以回收利用，减少能源和材料作为生产投入要素。不仅是可持续的，透明的、负责任的方式来帮助建立声誉和品牌，而且也有助于巩固市场和社区。虽然，牛肚底线的人气，也有批评。像麦克唐纳德和诺尔曼（2004）指出，三重底线是只是一个烟幕背后的商业可以防止真正有效的环境和社会报告和性能。此外，他们解释牛肚底线是一个模糊的承诺，加上良好的老式单底线到社会和环境问题（诺尔曼&麦克唐纳德，2004）。此外，麦克唐纳德与诺尔曼指出三重底线是目前讨论企业社会责任的一种不加。如上所述“三重底线，根据概念的支持者，三重底线是可衡量的，可用于不同企业之间的比较。
