Luxurious products often fail due to inappropriate advertisement of products. The reason is that the channels and advertisement companies does not have any concern towards salability of luxuries. Acase in point of unacceptable advertisement and product failure exist in South Africa where a luxurious branded car badly failed. In advertisement the car was promoted with a dog(From remoteness to recognition: The role of brand management, 2011). As in South Africa greater part of its land has Muslim community and their morals are spread all across the area and they hate dog because dogs are considered as grisly creature. For this rationale, the business of the luxurious branded car not succeeded in South Africa(From remoteness to recognition: The role of brand management, 2011).
Risk of losing monopoly
Social networking implies that brands have officially lost the imposing business model that is monopoly which is a consequence of the discussion on them in the general population circle.New and solid social groups are quickly creating on online networking. Social impact on products has extended on the web(Heine and Berghaus, 2014). The prospective clients as a consequence of luxury brands are building their discernment, just focused around discussions and collaborations with their companions’ and the people who have already used that brand or have heard rumors about the brand(Heine and Berghaus, 2014).
A most prominent aspect of promoting luxury products through digital media includes branding these products online through websites of the brand or other sources such as face book pages and online stores. There are a number of web stores available on internet that is globally used for selling and purchasing goods.Recently, there has been a great emphasis placed on online shopping, and brands offering worldwide shipping have enhanced the online shopping experience for the consumers. Online stores also, particularly websites are one of the greatest opportunity of marketing brand with digital media(Heine and Berghaus, 2014).