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论文代写:奢侈品牌管理

论文代写:奢侈品牌管理

豪华产品往往会失败,由于不适当的广告产品。原因是,渠道和广告公司没有对销售奢侈品的任何关注。一点不可接受的广告和产品在南非的失败在一个豪华汽车品牌没有存在。广告车用狗提升(从陌生到识别:品牌管理,2011的作用)。作为其部分土地大南非有穆斯林社区和他们的道德遍及的地区和他们讨厌的狗因为狗是可怕的动物。这一理论的豪华汽车品牌,不成功的南非业务(从遥远的识别:品牌管理,2011的作用)。
失去垄断的风险
社交网络意味着品牌已经正式失去了垄断性的商业模式,这是在普通人群中讨论的结果,新的和坚实的社会群体正在迅速建立在线网络。在产品的社会影响已在Web扩展(海涅Berghaus,2014)。潜在客户作为一个奢侈品牌的后果正在建设他们的洞察力,只是集中在与同伴的讨论和合作,他们已经使用的品牌或听说过的品牌的谣言的人(海涅Berghaus,2014)。
通过数字媒体推广奢侈品的最突出的一个方面包括通过品牌或其他来源的网站的品牌的品牌或其他来源,如面对书页和网上商店。有一些网络商店可以在全球范围内用于销售和购买商品,最近,有一个很大的重点放在网上购物,品牌提供全球航运增强了消费者的网上购物体验。网上商店,特别是网站营销的一个品牌的数字媒体最大的机会(Heine和Berghaus,2014)。

论文代写:奢侈品牌管理

Luxurious products often fail due to inappropriate advertisement of products. The reason is that the channels and advertisement companies does not have any concern towards salability of luxuries. Acase in point of unacceptable advertisement and product failure exist in South Africa where a luxurious branded car badly failed. In advertisement the car was promoted with a dog(From remoteness to recognition: The role of brand management, 2011). As in South Africa greater part of its land has Muslim community and their morals are spread all across the area and they hate dog because dogs are considered as grisly creature. For this rationale, the business of the luxurious branded car not succeeded in South Africa(From remoteness to recognition: The role of brand management, 2011).
Risk of losing monopoly
Social networking implies that brands have officially lost the imposing business model that is monopoly which is a consequence of the discussion on them in the general population circle.New and solid social groups are quickly creating on online networking. Social impact on products has extended on the web(Heine and Berghaus, 2014). The prospective clients as a consequence of luxury brands are building their discernment, just focused around discussions and collaborations with their companions’ and the people who have already used that brand or have heard rumors about the brand(Heine and Berghaus, 2014).
A most prominent aspect of promoting luxury products through digital media includes branding these products online through websites of the brand or other sources such as face book pages and online stores. There are a number of web stores available on internet that is globally used for selling and purchasing goods.Recently, there has been a great emphasis placed on online shopping, and brands offering worldwide shipping have enhanced the online shopping experience for the consumers. Online stores also, particularly websites are one of the greatest opportunity of marketing brand with digital media(Heine and Berghaus, 2014).