Food is a natural requirement for all living beings and there is nothing new and surprising about it. Hence, it is a natural and rather unconscious act that is a part of all beings. However, media spectacle is the best example of furthering the intent of food companies who manipulates consumer taste buds and their incessant hunger for delicious food to make it a spectacle of utmost importance and having immense value. As a result, it is seen that consumers are controlled by the spectacle created by food companies and they tend to give in to the invitation of the companies through usage of control mechanisms of all kinds which are largely manipulative in practice. Instead of consumers controlling the food intake, it is the food that is able to control them and also convince them to make decisions which unfortunately are also against them. Several occasions have occurred where consumers have consumed beyond their limits and are victims of over consumption harming the society and resources collectively.
For example, McDonalds, Burger King, and Subway are successful brand that has risen with the help of media and this food spectacle being promoted as an artificial force without intelligence is the result of the commodification of the act of eating and eating tasty foods. This media spectacle has been contemporary since ages and will remain so because eating as an act is natural to humans and they are controlled by the food companies by using consumers’ weak habits and capitalising on their weak instincts and decision making process. Food companies marketed broadly over the world and through mass media is a large spectacle which is successful and currently ruling over the consumers mind and has weakened their decision making process that they have succumbed to the intelligent and attractive pressure by the food companies. This spectacle is rising and is governing the minds and habits of most consumers in society indicating that the media spectacle is more or less able to wash the cognitive abilities of humans and subsist their powers by offering them something in an interesting manner what they naturally do every day.