论文辅导:分析竞争对手

论文辅导:分析竞争对手

为了有效地经营酒店,对竞争对手的分析是至关重要的。管理者对酒店的盈利能力进行预测,确定要使用的资源组合,并对酒店进行SWOT分析(Kimes, 2011)。然而,竞争对手的分析也是酒店有效运营的关键。市场竞争对手分析:分析竞争对手的方法之一是进行市场竞争对手分析。在营销竞争对手分析中,第一步是确定当前的竞争对手和潜在的未来竞争对手。为了做到这一点,管理者可以从客户的角度和自己的角度来看待竞争对手。SWOT和PESTLE分析:管理者需要对竞争对手进行SWOT和PESTLE分析,了解竞争对手的现状。

论文辅导:分析竞争对手
SWOT分析使管理者能够确定竞争对手的优势和劣势。PESTLE分析使管理者能够确定行业竞争对手的外部因素和位置。根据Relihan(2013)的研究,收益率管理是一种基于消费者行为,实现收益或利润最大化的可变定价策略。有不同的策略可以用于收益管理。预测需求:第一种策略是对需求进行有效的预测。这是有可能的,通过对酒店的历史进行分析,并对每天进行预测设置一个限制。优化需求:第二种策略是根据预测结果优化需求。这涉及到根据估计的需求为客户提供服务(Relihan, 2013)。

论文辅导:分析竞争对手

To run a hotel in an effective way, the analysis of the competitors is vital. The managers conduct a forecast of the profitability of the hotel, determine the combination of the resources to be used and also carry out a SWOT analysis of the property (Kimes, 2011). However, the analysis of the competitors is also crucial in running the hotel in an effective way. Marketing competitor analysis: To analyse competitors, one of the ways is to conduct a market competitor analysis. In the marketing competitor analysis, the first step is to determine the current competitors and potential future competitors. To do this, the managers can look at the competitors from customers’ point of view and own point of view. SWOT and PESTLE Analysis: The managers need to conduct SWOT and PESTLE of the competitors to understand their current position.

论文辅导:分析竞争对手
SWOT analysis enables the managers to determine the strengths and weaknesses of the competitors. PESTLE analysis enables the managers to determine the external factors and position of the competitors in the industry.As per Relihan (2013), yield management is a variable pricing strategy, which is based on the consumer behavior and maximizes revenue or profits. There are different strategies that can be used for the yield management. Forecast demand: The first strategy is to conduct an effective forecast of the demand. This is possible by carrying out the analysis of the history of the hotel and setting a limit on carrying out the forecast on daily basis. Optimize demand: The second strategy is to optimize the demand as per the forecast done. This involves making the services provided to the customers as per the estimated demand (Relihan, 2013).

COPYRIGHT © ADVANCED THESIS ALL RIGHTS RESERVED 高阶英国论文代写 | OUR SERVICES ARE TO BE USED FOR RESEARCH AND REFERENCE PURPOSES ONLY