麦克马斯特大学论文代写：消费者的情绪在决策中的作用

麦克马斯特大学论文代写：消费者的情绪在决策中的作用

有很多在市场上的竞争,因此这是一个巨大的挑战为营销者和商店经理来提高他们的销售。几乎所有的产品和品牌为消费者提供相同的特性和好处,但消费者倾向于购买产品,能够与他们联系感情(黄& Kandampully,2012)。消费者总是吸引能够留下一个特别的产品对他们在感情方面的影响。如上所述,借助定性以及定量研究方法,人们已经发现,有很多消费者喜欢视觉感官,颜色组合,音频等使一个伟大的对消费者的购买行为的影响。

购买决策是心灵的游戏,因此它是非常重要的一个很好的印象在消费者心中的帮助下情感联系。感觉不是很艰难的把一种情感的产品,这样做的唯一的要求是正确地理解消费者,确保产品的宣传和销售,在正确的时间正确的客户(霍耶& Stokburger,2012)。产品的主要目的是离开一个永恒的印象在消费者的头脑使他变成了一个品牌忠诚的客户。

麦克马斯特大学论文代写：消费者的情绪在决策中的作用

There has been a lot of competition in the market and hence it is a big challenge for the marketers and the store managers to increase their sales. Almost all the products and brand provide same features and benefits to the consumers, but the consumer tends to buy the product which is able to link with them emotionally (Hwang & Kandampully, 2012). A consumer is always attracted to the products which are able to leave a special impact on them in terms of feelings. As seen above, with the help of qualitative as well as quantitative research methods, it has been found that there are various senses of consumers like visuals, color combination, audio etc. which put a great impact on buying behavior of the consumers.

Buying decision is the game of mind and hence it is very important to put a great impression on the minds of the consumers with the help of emotional touch. It is not very tough to attach an emotional feel with the product, the only requirement to do so is to understand the consumers properly and make sure that the product is being advertised and sold to the right customer at the right time (Hoyer & Stokburger, 2012). The main objective of the product is to leave an everlasting impression on the minds of the consumer so that he becomes a brand loyal customer.