There has been a lot of competition in the market and hence it is a big challenge for the marketers and the store managers to increase their sales. Almost all the products and brand provide same features and benefits to the consumers, but the consumer tends to buy the product which is able to link with them emotionally (Hwang & Kandampully, 2012). A consumer is always attracted to the products which are able to leave a special impact on them in terms of feelings. As seen above, with the help of qualitative as well as quantitative research methods, it has been found that there are various senses of consumers like visuals, color combination, audio etc. which put a great impact on buying behavior of the consumers.
Buying decision is the game of mind and hence it is very important to put a great impression on the minds of the consumers with the help of emotional touch. It is not very tough to attach an emotional feel with the product, the only requirement to do so is to understand the consumers properly and make sure that the product is being advertised and sold to the right customer at the right time (Hoyer & Stokburger, 2012). The main objective of the product is to leave an everlasting impression on the minds of the consumer so that he becomes a brand loyal customer.