CSR has its roots in ethical theories both moral and relative. The literature reasoning shows that CSR as a concept was discussed as early as in the 1960’s. While some of the companies are subject to stakeholder pressure including that of NPOs some others have implemented CSR in their companies for stakeholder benefit. Companies like TATA have taken up Corporate Social Responsibility and are just insisting on it for their business ethic standard and integrity. There is insufficient evidence to said that companies are consulting with others stakeholders to gain win-win situation because these companies are never advertised or overstated their contributions to society as a tool of increasing reputation. In fact it can be said that enterprises these days understand that they cannot make sustainable development without incorporating CSR practices. CSR is in fact considered a starting point for sustainable practices and in this context cannot be critiqued for having only a consumerist outlook. The drivers of change that has emerged in the market further interconnect CSR and sustainability. The drivers of change are not only at the enterprise end, as discussed earlier the society the business operates in also demands more CSR from the business. A socially responsible product manufactory or process delivery is welcomed by society (Porter & Kramer, 2002). Therefore it does not make sense to accuse businesses of having an ulterior motive.