This section would highlight the background of the company. The details about the company and its various entities will be captured in details in this section. It would provide details about the Company’s business strategies, the product and service offerings and the locations in which the business is operational. It would also provide details about the company’s operations in various regions, the sales details and an overview of the company’s performance index. It would also capture a brief about the management structure of the organization (Bingi, 1999). For example, the sales performance that CRONUS LTD. has could have been affected due to several factors and one of the crucial factors could be the non-availability of latest technology to run the various processes.
This section will also highlight the objective of this proposal and brief on how the solution to be implemented would cater to the company’s basic needs and increase efficiency. The introduction part will also give an overview of the various streams/phases that would be the part of the implementation project. Thus, this section is essential to draw the context of the company and its alignment of its business mission and vision with the business processes. This section will help the Consulting Company in providing the Client with an understanding of their perspective of the Client’s organization.