美国毕业论文代写：影响消费者的因素

美国毕业论文代写：影响消费者的因素

首先是在商店里创建一个主题。这意味着，而不是只是把任何颜色在商店，一个颜色匹配的商品种类可以应用。例如，在商店的商店的休闲和假期的地区是可用的，颜色可以是蓝色的代表水，绿色代表草。这些都是放松的颜色，因此给这种感觉的消费者（希夫曼et al，2013）。同样，如果有一些部分，其中新产品显示或市场营销希望消费者对它的特别注意，然后黄色可以使用，因为这些都吸引了消费者的眼睛立即。在一些与爱情或友情有关的产品上显示的地方，可以用红色来装饰，因为红色是爱情的颜色。
下一个最重要的因素是音频，影响消费者的购买行为。当一个消费者进入一家商店时，这种背景音乐对他的购买决定产生影响。音乐必须与商店中的产品相匹配，它给消费者一种与产品相关的感觉。在一个商店里，选择的歌曲也有一个重要的作用，音乐应该是平静和愉快的，所以它不会带走所有的注意力。它也被视为“吸引人的音乐往往使购物者，因此应该尽量发挥音乐融合在一起的主题商店（安吉et al，2011）。
另一个非常重要的感觉是气味。一个人的鼻子能够区分成千上万种不同的气味，因此，一个好的香味会使产品在消费者心中难忘。据研究发现，气味几乎有80%的对消费者的情绪的影响。这种感觉的最好的使用是在餐馆里，一个人工的气味产生，以创造在餐馆里的食物的意识。
同样，商店利用其他感官的味道，视频等，获得与消费者的情感（Hwang和kandampully，2012）。消费者的购买行为是头脑的游戏，因此这两个营销人员以及商店经理尽他们所能使用所有可能的方法来吸引客户，并使他们在感情上附加到产品上。

美国毕业论文代写：影响消费者的因素

The first is to create a theme at the store. This means that instead of just putting any color at the store, a color matching with the kind of merchandise can be applied. For example, the area of the store where the merchandise for relaxing and holidays are available, the color used could be blue which represents water, green which represents grass. These are the colors of relaxation and hence give such a feel to the consumers (Schiffman et al, 2013). Similarly, if there is some section in which new products are displayed or the marketer wants a special attention of the consumers towards it then yellow could be used as these are the which attracts the eye of the consumers immediately. The area where some products related to love or friendship are displayed can be decorated with red as Red is the color of love.
The next most important factor is audio which influences consumers buying behavior. When a consumer enters in a store, the kind of background music leaves an impact on his buying decision. The music must match the products in the store; it gives consumers a feeling which relates them to the product. In a store the choice of song also has got an important role to play, the music should be calm and pleasant so that it does not take away all the attention. It has also been seen that ‘catchy’ music tends to distract the shoppers and hence the stores should try to play music which blends in with the theme of the store (Angie et al, 2011).
The other very important sense is about smell. A human nose is capable of differentiating among thousands of different smells and hence, a good fragrance will make the product memorable in the minds of consumers. According to the researches it is found that smell has got almost 80% of the impact on the emotions of consumer. The best use of this sense is in restaurants where an artificial smell are produced in order to create consciousness about the kind of food in the restaurants.
Similarly, the stores make use of other senses like taste, video etc. to get linked up with the emotions of the consumers (Hwang & Kandampully, 2012). The buying behavior of a consumer is the game of mind and hence both marketers as well the store managers try their best to use all the possible ways to attract the customers and make them emotionally attach to the products.