The major strength of this company is its product itself. It is considered to be contemporary and caters to the modern day needs of the metrosexual man. This tagline of the company “New line” is considered to be a hit by the analysts. The company has made a good brand image about themselves. They have also grown tremendously in the last nine years. This is not an easily achievable task. The strength of the company is further bolstered by its online presence. They have a good brand image and they sell quality products to their consumers. Their ecommerce site caters to the high-ended customers and also for the customers who are looking for a good bargain. They have tremendous potential for growth of they can isolate their success factors and implement it in all of their operations. It is expected that the company stock will be lucrative in the stock markets as well.
The major opportunity of the company is that they should target women customers and young girls as well. This could be a major opportunity for growth. The company could be profits double if they target women customers as well. This could lead to the company growing in leaps and bounds. They should try to demarcate and sell products to all age groups including fashionable youngsters and sensible senior members. This is untapped opportunity by the company. They can utilize the good brand image that they have managed to garner to spread operations to the people within Italy and the European countries initially then spread to other countries. They should also constantly reinvent their supply chain in order to sustain in the current competitive generation. The company should also continually market themselves as fashion experts in order to sustain.