Another promotion could be auctioning merchandise of the show; we will get the prominent set pieces and clothing and auction it off to the highest bidder. Similarly, contests will be held with the winners getting a chance to hang out with the stars of “Mad Men”.Another clothing promotion could be launching a limited “Mad-Men Edition” suit. Promotions could be made to dress like the stars of the show to generate mass appeal as style is one of the driving factors of the show, strategies such as these could help in generating huge publicity for the show.
Besides going for the traditional media such as television and print; and generic promotions techniques we will use the new age methods as well. One such means which is gaining mass appeal is conventions such as the Comic Con, which were traditionally meant for comic book fans now has gained mass appeal more and more shows visit the Con every year in order to promote their shows. The cast of “Mad Men” will also appear in “Comic Con” discussing the final season, having a Q & A with the audience and releasing a ‘sneak’ preview of the upcoming season. Apart from that, a game will be developed, in partnership with the THQ for all platforms – Android, IOS and Nokia, to attract the younger demographic. The game will be based on the 60’s and will follow the storyline of the show.