paper代写：品牌的生命周期
它是消费者与高质量产品联系在一起的品牌。这个品牌之所以被选中，是因为其强大的品牌认知度，帮助产生了一大批忠实的客户，他们信任公司的名称和产品。此外，该公司有巨大的承诺，通过一个强大的授权计划，以提高警惕品牌的产品组合。在授权产品的包装上发现的公司标志证实了该产品是相对于较高质量的产品而言的。此外，公司还坚持遵守世界各地社会的安全、环境和监管要求的一般标准。然而，正如所有品牌都有生命周期一样，柯达也有生命周期(Japutra et al, 2015)。公司正在走向黑暗，成为数字化时代个人侵略和创造性破坏力量的牺牲品。柯达最近也反映出一些观点，暗示该公司可能不得不接受某种形式的破产保护。
paper代写：品牌的生命周期
一个多世纪以来，柯达在人们拍摄的每一张照片中都体现了自己的形象，他们将柯达的时刻描述为公司在文化中处于主导地位的基础。这个品牌现在的结局是戏剧性的，因为它曾经被全球认可，就像可口可乐今天被认可一样。这个品牌的选择是合理的，因为它讲述了客户的需求和客户的期望(不断变化)是如何导致一个重要的基础崩溃的故事，现在柯达正在出售其知识产权以保留资本。在阅读Barnes and noble及其品牌形象和价值的文章时，我很好奇的想知道公司现在面临的问题。公司面临三个主要问题。首先，公司未能在董事会成员中找到足够的领导。
paper代写：品牌的生命周期
It is the brand that consumers have come to related with products of high quality. This brand has been selected due to its strong brand recognition which has helped in producing a large, loyal base of customers that trust the company name and the products delivered by it. Furthermore the company has immense commitment to grow the portfolio of product by a strong licensing program for vigilant branding. The company logo found on licensed product package confirmed that product is relative with higher quality of the product. The company furthermore keeps a view on adhering to general standards of safety, environment and regulatory requirements of society across the world. However just as all brands have a life span, Kodak does too (Japutra et al, 2015). The company is now fading into dark and has become the victim of its individual aggression and the creative destruction forces ranging the digitalized age. Kodak recently has also reflected views implying that it may have to enter some sort of protection from being bankrupt.
paper代写：品牌的生命周期
For over a century, Kodak had reflected itself in every picture that people took by stating it the Kodak moment which was the dominant position foundation of the company within the culture. The ending to the brand now is dramatic as it was once recognized globally as Coca-Cola is recognized today. The selection of this brand is justified as it tells the story of how customer needs and expectations of customers (ever changing) can cause a major foundation to crumble in a way that now Kodak is selling its Intellectual property to retain the capital. On reading the article on Barnes and Nobles and its brand image as well as value, I was intrigued to know the issues of concern that the company now faces. There are 3 main problems for the company. Firstly the company has not been able to find enough leadership among its board member.