论文代写留学见闻

书评写作服务:奢侈品牌的关键收入

书评写作服务:奢侈品牌的关键收入

对于奢侈品牌来说,零售店、批发或授权是收入的关键。以博柏利(Burberry Plc)为例,其主要渠道是零售或批发,授权许可从2011年的7%降至2015年的3%。这表明在过去的5年里,许可数量下降了近50% (Burberry Plc, 2016)。虽然零售或批发渠道成本在过去5年有所增加,但与早期相比,这一增长还不够显著。原因之一是越来越多的零售商店不接受许可证。

书评写作服务:奢侈品牌的关键收入
按收入计算,零售是最大的渠道,其次是批发渠道,然后是授权渠道。然而,授权许可是最赚钱的,因为它创造了超过80%的营业利润率,这意味着过去两年的下降损害了利润。零售渠道包括主线商店、百货商店内的特许权、在线数字商务和网点。Wholesale指的是对零售商(例如:百货商店)、特许经销商和美容产品的销售。授权主要包括眼镜和手表销售收入,其中80%来自日本(Burberry Plc, 2016)。

书评写作服务:奢侈品牌的关键收入

For luxury brands retail stores or wholesale or licensing is the key for revenue. In case of Burberry Plc, the main channels were retail or wholesale as licensing decreased from 7% in 2011 to 3% in 2015. This indicates that in the last 5 years, the licensing decreased by almost 50% (Burberry Plc, 2016). Though retail or wholesale channel cost increased in last 5 years, this increase was not significant enough as compared with the growth in early years. One reason for this is that licensing was not accepted with an increasing number of retail stores.

书评写作服务:奢侈品牌的关键收入
Retail is the largest channel by revenue followed by Wholesale and then Licensing. However, licensing is the most profitable, as it generates over 80% operating margins meaning the drop-off over the past two years has hurt profits. Retail channel includes mainline stores, concessions within department stores, online digital commerce and outlets. Wholesale refers to sales to retailers (for example: department stores) and franchisees as well as Beauty products. Licensing primarily includes income from the sale of eyewear and watches with 80% derived from Japan (Burberry Plc, 2016).

COPYRIGHT © ADVANCED THESIS ALL RIGHTS RESERVED 高阶英国论文代写 | OUR SERVICES ARE TO BE USED FOR RESEARCH AND REFERENCE PURPOSES ONLY