swot analysis 代写：家族企业数据库
swot analysis 代写：家族企业数据库
The survey method used to collect the data is presented in the appendices. The report has made use of a fifty-three item questionnaire, distributed to 1,700 family businesses. The CEO of companies completed it and the overall response rate was 12 percent. The age of firm, form of turnover, legal structure and more are presented in detail.According to module 1, answering questionnaire is considered as the most commonly held layman belief in research. The research process will usually carry data on how the questionnaire is designed and developed. Questionnaires can be used for exploratory research design, descriptive research and causal or experiment research, but they are differentiated in what purpose they are used for (Module 4). They are the most commonly used technique and are administered face to face, by mail, by fax, or by the internet, etc. Questionnaire might be more open ended in exploratory research whereas in descriptive research, the questionnaire form is aimed at larger samples and more closed ended questions. In causal designs, the questionnaires are used to measure participants’ attitude.The methods used to collect data are not adequately described. The forms of questionnaire and sending questionnaire are described. However, the actual questions are not presented. A justification for using the questionnaire method in the context of their research was also not presented in the Family Group report. The sample of 1700 includes only the family businesses that were listed on KPMG Australia’s and Family Business Australia’s databased.
The sampling strategy used is not pointed out clearly. It is not described in detail. Participants were selected from an existing list and therefore it could be said that this is a form of convenience or purposive sampling. The most senior employees of the firms, who are typically the CEO of the company, are the respondents selected for the survey. The sampling strategy has to be described adequately for a person to understand how participants are selected. Some of the most common problems noted in describing sampling are the details that might be left out. Deatails on the sample size would be given by not description of the sampling technique that might be given. Sometimes, researchers might just give very generic justifications for sampling and might fail to connect it to their research (Module 3). The sampling will be based on the form of research approach. The judgmental or the purposeful sampling might be used with case studies. In sampling, it is necessary to mention the sampling elements and the geographic area of coverage (Module 8). A typical sampling frame has to be defined.Sampling strategy for respondent selection is lacking in terms of details. Except for the sample size, there is no mention of sampling technique, justification of technique, etc. Sample geographic coverage area is given. A typical sampling frame is not defined. More details on sampling and justification for the technique must have been presented here.