标签存档： 代写论文价格

代写论文价格：Essay的开头方式

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代写论文价格：Essay的开头方式

俗话说的好“万事开头难”，想来对国外留学生的Essay写作来说也是这样吧。同学们不要着急，英国高阶论文AdvancedThesis网整理了7种Essay的开头方式，总有一种适合你。下面大家一起来看看吧。

1、标准型开头

标准型的MBA Essay开头涵盖了以下几方面内容：人物，事件，时间，地点，原因和形式。这种写法很像新闻写作中的六个W，它使读者对于文章即将涉及哪些内容有一个清晰的印象。其中最标准的就是概括性的开头，而最普通的概括性开头往往就是重复一遍问题。

2、惊奇型开头

这种开头意在使读者大吃一惊，从而引发Essay阅读者他们的阅读兴趣。

3、动作型开头

动作型开头则一开始就把MBA ESSAY的读者带入某一行为之中，它尤其适合需要节省空间的短文章以及用故事作为开头的叙述型/描述型文章。

4、领导型开头

领导型的开头在文章的一开始就给MBA Essay读者一个对于作者的某个领导职能的深刻印象，这对于MBA申请是很重要的。这类文章旨在展现一个自信的、目标明确的申请人。在使用这类开头的时候，文章接下来的内容必须十分有力度，以支撑起这一形象。下面举例的三个开头出于同一篇文章，分别用于引导三个部分的内容。

5、信息型开头

这种开头向读者传达一个事实或信息，而这一事实或者与你的文章的主题有关，或者传达了关于你的某种信息。

6、引言式开头

如果你选择一句引语作为开头，你最好选择不同寻常的、深奥的、有趣的、或者晦涩的引语，而且这个引语不能太长。你选择的引语应该包涵你希望向读者表达的某个意思。不要使用谚语或者类似的陈词滥调，也不要尝试在你的文章里对这句引言作出解释。录取委员会更感兴趣的是你如何对这句谚语作出反应，而不是直白的解释。

7、对话式开头

这种开头把读者引入MBA Essay当中的一场对话之中。它可能是真实的对话，也可能只是你的想法的一个小小片断。

以上，就是Essay写作开头方式，如果需要代写论文价格，就点击上方栏目列表，各种服务等着你，客服24小时在线，欢迎咨询!

代写论文价格：道德利己主义理论

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代写论文价格：道德利己主义理论

道德利己主义理论的基本原则是，企业应该为自身利益而行动。这个建设项目最终会导致经济增长，小型企业应该预计损失是商业计划的一部分。由于这一点，政府没有违反道德的行为。根据加拿大电视新闻和加拿大广播公司的报告，有大量的报告和数据表明，哈利法克斯公约应当从道义上承担当地企业遭受的损失。这些电视节目中的一些报道似乎集中在补偿损失的伦理观点上。但实际上，还需要考虑其他重要的原则。从已整理的主要数据来源可以理解，哈利法克斯市中心地区的当地企业主一直面临着若干损失。他们没有基本的基础设施。

代写论文价格：道德利己主义理论

建筑噪音很大，街道关闭，停车场也很有限。根据分配正义理论，资源应该在合理的时间内平均分配。新斯科舍省政府表示，哈利法克斯会议中心的建设是合适的。事实上，将会有更多的游客到这个省来刺激经济发展。政府和发展利益相关者最重要的一个因素是他们有能力在经济中创造增长。这源于美国的基础设施建设。从伦理的角度分析，从伦理的利己主义和分配正义的理论来看，政府没有必要对中小企业主在过渡时期所遭受的损失进行补偿。项目完成后，小企业主将获得更大的利润。

代写论文价格：道德利己主义理论

The basic tenets of ethical egoism theory states the businesses should act in self-interest. This construction project would eventually cause growth in the economy and the small businesses should expect losses as a part of business plan. Owing to this, there is no an ethical violation or breech by the government. According to the reports of Canadian Television news and Canadian Broadcasting Corporation, there have been extensive reports and data that suggest that the Halifax Convention should ethically bear the costs of the losses incurred by the local businesses. A number of reports in these television segments seem to focus on the ethical perspective of compensating for the losses. But in reality, there needs to be other important tenets that should be considered. From the primary sources of data that has been collated, it can be understood that the local business owners in the Halifax Downtown area has been facing a number of losses. They do not have access to the basic infrastructure.

代写论文价格：道德利己主义理论
There are loud construction noises, street closure and very limited parking.According to the theory of distributive justice, a resource should be equitably distributed equally in a reasonable time. Nova Scotia government has indicated that the construction of the Halifax Convention Center is appropriate. Owing to the fact, there will be more visitors to the province for stimulation of the economic development. One of the most important factors of the government and the developmental stakeholder is that they have the ability to create growth in the economy. This stems from infrastructure building in the nation. From analysis of the ethical perspectives, it could be said from the theory of ethical egoism and distributive justice there is no real need for the government to compensate for the losses incurred by the small business owners in the interim. The small business owners will acquire greater profits once the project is completed.

論文代寫價錢

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論文代寫價錢

研究结果表明，随机漫步的各种测试结果表明，随机漫步在DSE中是不存在的。这种随机性的偏差可能是由于市场上的流动性不足，市场参与者缺乏经验，交易清淡(Abbas, 2014)。该研究为投资者提供了证据和暗示，说明交易量和历史价格，以及对大马士革证券交易所市场回报的预测。因此，投资者有可能产生不正常的利润。然而，重要的是，投资者认为，由于缺乏流动性和效率低下的市场(Abbas, 2014)，存在重大损失的可能性。由于DSE既是新生市场，又是年轻市场，因此，美国证券交易委员会(Securities and Exchange Commission，简称sec)需要对信息效率的提高进行一定程度的评估，并向投资者灌输信心。

論文代寫價錢

另一篇由Fama所做的贡献，并在有效市场假说的基础上进行研究的文章，是由John Armour和Brian Cheffins开发的，其主题是股票市场价格和企业控制市场(Armour and Cheffins, 2016)。在本研究中，Fama的贡献被扩展到对公司收购的评估中，以了解公司的股票市场和股票价格。

論文代寫價錢

The overall findings made from the research indicate that the variety of tests for the random walks lead to the conclusion that the random walks are absent in the DSE. The deviation from the randomness can be due to the illiquidity in the market, experience lacked by the participants of the market and thin trading (Abbas, 2014). The study provides with the evidence and implication for the investors that the volume traded and the historical prices and enable prediction of the market returns in the Damascus securities exchange. Therefore, there is a possibility of making abnormal profits by the investors. However, it is essential that the investors consider that there is a probability of major losses due to the illiquid and inefficient market (Abbas, 2014). Since the DSE is both nascent and young market, the Securities and Exchange Commission is required to apply certain measured for the information efficiency improvement and for instilling the confidence among the investors.

論文代寫價錢

Another article that the contribution made by Fama and developed the study on the basis of the efficient market hypothesis is developed by John Armour and Brian Cheffins with the topic of the stock market prices and the market for corporate control (Armour and Cheffins, 2016). The contributions of Fama are extended in this study for evaluating the corporate takeover with understanding of the stock market and stock prices of the organization.

 

英国论文代写：不平等现象

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英国论文代写：不平等现象

约瑟夫·E·斯蒂格莱茨（Joseph E Stigletz）所着的“不平等的价格”一书可以被视为对理论，共和党自由主义和民主的新自由主义这两个理论的极度全面的反驳。由于许多成功的经济学家把色彩从中央左移到中间位置，右派有助于描述由于看似不可阻挡的自动化和全球化的发展（Stiglitz，9）而出现的萧瑟。作者考虑了建立在精英竞争的基础上的自我复制，这一事实被作者持有的不可避免的具体的概念所拒绝。作者试图改变辩论中涉及的条款。在当今时代，美国被认为是全球发达国家中不平等程度最高，平等发展最少的国家。虽然市场力量在这个严峻的观点中扮演着重要的角色，但政治正在塑造这些市场的力量。

英国论文代写：不平等现象
斯蒂格利茨在他的着作中提出了许多重要的论点，反对美国不平等现象的恶性循环。这篇文章将考虑作者在他的书中提出的论点和结论，批评本书的内容。
有关把收入集中在美利坚合众国的证据表现出独特的倾向和特点。提交人强调说，美利坚合众国在第二次世界大战期间和第二次世界大战之后的最高一级，第二级收入集中管理着。这是通过政府推行教育和社会计划的政策来实现的，它通过高额的所得税来帮助中产阶级，这有助于压缩四十多年来的收入分配。

英国论文代写：不平等现象

The book written by Joseph E Stigletz, “The Price of Inequality” can be considered as an extreme comprehensive counterargument to both the theories, Republican laissez- faire and Democratic neoliberalism. As a number of successful economists run the gamut to centre left from centre right contribute in describing the bleak present due to seemingly developments that are unstoppable, automation and globalization (Stiglitz, 9). The author has considered the establishment of self- replication that is built over competition of meritocracy and this fact is defiantly rejected by the author holding specific notions of inevitable nature. The author seeks on shifting the terms involved in the debate. In the current era, America is known to be a nation with maximum level of inequality, and the least level of equality when it comes to exploiting and considering opportunities, amongst the advanced nations across the globe. While the forces of market play a significant role in this stark view, politics has been shaping these forces of the market.

英国论文代写：不平等现象
A number of significant arguments have been placed by Stiglitz in his book against vicious circle for the growth of inequality in America. This essay will be critiquing the content of this book considering the arguments placed and point concluded by the author in his book.
The evidence related to the concentrating the income in the United States of America exhibits distinctive tendencies and features. It has been highlighted by the author that the United States of America managed on reducing the concentration of income at the top most level, in the duration and after the occurrence of world war two. This had been done by the policies of government for promotion of educational and social programs to accompany the middle class by high progression of income tax that helped in compressing the income being distributed for more than four decades.

代写论文：新市场扩展

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代写论文：新市场扩展

限制和需要改变
如前所述，无源RFID有其局限性，但与旧系统的配合良好。当公司计划扩大时，应该有一个技术更先进的协议，以迎合更大的客户群。在这家公司里，组织流程，技术实体和人力资源之间存在差距。管理层，员工和信息技术之间的平稳流动是重要的（Weske，2012）。如果要在全球市场取得成功，公司就应该在内部进行变革。随着公司拓展新市场的计划，需要拥有最新的强大技术才能与竞争对手竞争。在全球市场上，普通消费者淹没在产品中。 Aspen公司要为自己创造一个利基，并保持客户的光顾。成立的初始成本令人担忧，但可以证明投资回报将会得到补偿。
改变管理过程
有许多标准化的技术是为了将变化带入组织而规定的。着名的过程是GE的7步骤改变过程，Kotter改变组织的战略8步模式，Jick执行改变的战术10步模型（Mento等，2010）。但是，为了给公司带来新的变化，每家公司都需要提出满足公司需求的变更流程。然而，一些框架在变更管理实践中保持不变。基本因素是高层管理或领导，员工转变，实际流程变化，涉及的成本，投资回报（ROI），赞助商或投资者及其在生产和交付中的影响（Croxton et.al.，2001） 。每个所提到的实体之间存在一种自相矛盾和动态的关系（Jindal，2013）。它们必须明确界定，每个实体之间的复杂性和关系必须事先制定。

代写论文：新市场扩展

Limitations and the Need for change
As mentioned earlier Passive RFID has limitations, but it was working well with the old system. When the company plans to expand, there should be a more technologically advanced protocols in order to cater to the larger customer base. In this company, there is a gap between organizational process, technological entities and Human resources. It is important for a company to have smooth flow between the management, employee and Information technology (Weske, 2012). The company should change in the internal level if it wants to succeed in the global markets. With the expansion plans of the company to venture into new markets, it needs to have the latest robust technology to compete with the competitors. In the global markets, the average consumers are swamped with products. It is up to Aspen Inc. to create a niche for itself and maintain customer patronage to thrive. The initial cost of set up has been a cause of concern, but it can be shown that the return of investment will compensate.
Change management process
There are a number of standardized techniques that are prescribed to bring change into an organization. The noted processes are GE’s 7 Step process for bringing change, Kotter’s strategic 8 step model for altering organizations, Jick’s tactical 10 step model for executing change (Mento et al.,2010). However, to bring a new change in the company each company needs to come up with change processes that cater to the needs of the individual company. Some framework, however, remains the same in the change management practices. The basic factors are upper management or leadership, employee transition, actual process change, the costs involved, Return of Investments (ROI), sponsors or investors and its implications in production and delivery based on consumer demands (Croxton et.al., 2001). There is a paradoxical and dynamic relationship that exists between each of the entities mentioned (Jindal, 2013). They must be clearly demarcated and the complexities and the relationship between each entity must be devised beforehand.

英国论文代写：企业家精神

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英国论文代写：企业家精神
现在企业家精神的影响已经转移，并没有发生一个正在为技术和发展工作的戏剧性和重大变化。今天，商业上成功的关键因素是采用新的创新。这将有助于给公司带来新的波折，这将给公司带来巨大的转变（Kershaw，2012）。杰弗里·蒂蒙斯（Jeffery Timmons）曾经提到企业家，他们是耐心的领导者和老师他们成功的关键在于任何企业的经理和领导者为他人树立榜样。员工追随领导者的脚步，他们是有远见的人。
应用理论和概念
下一部分是关于公司理论的提供。谷歌已经被选中，并且已经选择了与工具和概念相关的共振理论和概念的理论。根据课程中提到的文字，领导者的工作就是关注领导者有远见卓识，长远规划他们不考虑短期利益，而是寻求长期的成功，总是通过一开始就设定短期目标，然后长期实现这些目标来实现。 Kozami（2002）评论说，领导者进行的沟通是外部和内部的，他有责任向员工分享愿景。领导者不仅仅是通过实践例子来说明公司的愿景。
科特的沟通愿景的原则
在这个过程中讨论了那些对公司重要的愿景的各种原则，现在将讨论这些原则。第一个原则是保持简单，领导者为员工的发展而工作是非常重要的，当他或她传达这个愿景时，它应该是简单的，以便员工能够理解它（Lan，2005）。在交流中，隐喻和类比是重要的。领导者使用不同的论坛来传达愿景。聆听公司员工的意见和想法，管理沟通。

英国论文代写：企业家精神
Now the impact of entrepreneurship has been shifted and has not been into a dramatic and significant change that is working for technology and development. Today the key factor of success in business is about adopting something new and innovative. This will help in giving the company new twists and turns that will give a dramatic shift to the company (Kershaw, 2012). Jeffery Timmons has mentioned about entrepreneurs that they are patient leaders and teachers. They key to success in any business is about manager and leader of the company setting the example for others. Employees follow the footsteps of their leaders and they are visionaries.
Applying theories and concepts
Now the next part is about the provision of the theories about the company. Google has been selected and theories have been selected about the resonant theories and concepts that are linked with the tools and concepts. According to the text mentioned in the course, the job of the leader is about following things leader has great vision and ideas, they have long term planning they do not think about the short term profit but they are looking for the long term success that is always achieved by setting short term targets in the beginning and then attaining these targets in the long term. Kozami (2002) commented that the communication conducted by the leader is external and internal and he has the responsibility of sharing the vision to the employees. Leaders not just say about the vision of the company they set examples by practically attempting the examples.
Kotter’s principle for communicating vision
Various principles of communicating the vision those are important for the company are discussed in the course and those will be discussed now. The first principle is about keeping it simple, it is important that the leader works for the development of the employees and when he or she communicates this vision it should be simple so employees can understand it (Lan, 2005). Metaphors and analogies are important during the communication. Leader uses different forums for communicating the vision. Listen to the employees of the company and then use their vision and ideas for managing the communication.

代写论文：洗护产品

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代写论文：洗护产品

在我的朋友的橱柜中找到的项目列表如下：
•凯乐琳温和的干洗发水与燕麦牛奶
欧莱雅巴黎六款润肤护发素
•矩阵总成绩修复力量巴克强化治疗
保湿超湿沐浴露
•布里斯神奇的泡沫洗脸
美宝莲全面和柔软的睫毛膏
·美宝莲纽约彩棒
欧莱雅巴黎真正的比赛基础
巴黎的欧莱雅绝对不会让桑格利亚的唇彩失色
•在一天之内涂上七次全效乳霜SPF15
凡士林石油果冻
在内阁发现的物品生动地解释她。她对产品的品牌非常讲究。我对我的朋友的看法是，她是一个冲动的买家，并准备花费巨额美容产品。这种看法是不正确的。虽然她在昂贵的品牌上花了很多钱，但是她从来不买一些她不需要的东西。因此，很明显，她从来不会为了她不想要的东西而浪费金钱。
当你面试这个人的时候，他/她如何看待这些项目是如何符合他/她自己对自己的个性和自我的看法？
在采访我的朋友时，她告诉我，她只相信上述的几款产品。她喜欢她无瑕的皮肤，因此永远不敢尝试其他品牌的产品，多少便宜的产品。 Klorane洗发水是名单中最昂贵的产品，凡士林是最便宜的产品。因此，她解释说，在为自己的身体购买产品时，金钱不是问题。对她来说最重要的是该产品是否适合她的皮肤。凡士林可能不是镇上最贵的，但它适合我的朋友，因此在名单上取得了它的地位。

代写论文：洗护产品

The list of item found in my friend’s cabinet are listed below:
Klorane gentle dry shampoo with oat milk
L’Oreal Paris six oil nourish conditioner
Matrix total results repair strength pak intensive treatment
Olay ultra moisture body wash
Bliss fabulous foaming face wash
Maybelline full and soft mascara
Maybelline New York color stick
L’Oreal Paris true match foundation
L’Oreal Paris infallible never fail lip gloss in sangria
Olay total effects seven in one day cream SPF 15
Vaseline Petroleum jelly
The items which were found in the cabinet explain her vividly. She is very particular about the brand of the product. My perception about my friend was that she is an impulsive buyer and is ready to spend huge amounts on beauty products. This perception was not true. Though she spends a huge sum of money on expensive brands, she never buys something which she does not need. Hence it is quite clear that she never wastes money on something she does not want.

When you interview the person, how does s/he feel about how the items fit with his/her own perception of his/her personality and self?
My friend feels that she has a very strong personality. One of the major reasons of her being extremely confident is the flawless skin. Every girl yearns for a skin which is radiant, glowing and flawless. The products which my friend uses give her the confidence to be confident in her very own skin. Thus the products which I found in my friend’s closet define her very clearly that she is a perfect example of customer loyalty.

代写论文：决策和战略规划

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代写论文：决策和战略规划

虽然我们今天开始研发和执行许多更为复杂的系统，但效果却很大，新的障碍的范围更大。肯定还有技术上的困难，他们一贯会。虽然，由于我们的新系统会影响更大，更多的个人和组织部门，异构系统成功的主要困难通常最终成为比技术更为行为化的结果。事实证明，将有效的重要信息系统有效地呈现给复杂的组织需要将杰出的组织和技术技能高效地结合在一起。一个“实际上理想的”系统可以由那些在这个系统中心理控制能力不强的专家来承担，并且强烈地承受它的应用（Broadbent，M.1997）。理解如何照顾知识管理的组织影响力的领导者可以极大地减少由现代技术组成的改变行为的战斗，从而更快，更有效地推出各种技术。
定位，选择，组织，提炼和提供信息的有条不紊的程序，增强了个人在特定研究领域的理解。 KM协助管理层从其个人经验中获得洞察力和理解力。某些知识管理任务有助于集中精力抓取，储存和利用知识进行动态学习，解决问题，决策和战略规划（Wasserman，S。和Faust，K。（1994），甚至避免合理资产衰变，包括组织知识，也提供更好的灵活性。

代写论文：决策和战略规划

While we commence today on developing, and executing a lot more complex systems that have a large effect, a new range of obstacles emerges even larger. Definitely, technical difficulties still there; they consistently will. Though, as our new systems impact bigger, many heterogeneous teams of individuals as well as organizational sectors, the primary difficulties to the systems success commonly end up being a more behavioural than technical. It has turned out to be clear that efficiently presenting significant information systems into complex organizations needs an efficient blend of outstanding organizational plus technical skills. A “practically ideal” system can be conveyed to its knees by experts who have low psychological control in such system and who intensely withstand its application (Broadbent, M. 1997). The leader that understands how to take care of the organizational influence of knowledge management can dramatically minimize the behavioural combat to change, comprising of modern technology, to accomplish a much quicker and productive launch of various technologies.
The methodical procedure of locating, choosing, organizing, distilling as well as offering information, enhances an individual’s understanding in a particular field of study. KM assists an administration to obtain insight and comprehending from its personal experience. Certain KM tasks help concentrate on business on grabbing, storing and making use of knowledge for dynamic leaning, problem resolving, decision making and strategic planning (Wasserman, S. and Faust, K. (1994). It even avoids rational assets from decay, includes in organizational knowledge and also offers better flexibility.

英国论文代写：商店的位置

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英国论文代写：商店的位置

结果表明，零售商店的位置在了解购买行为和消费零售商品的平均消费量方面具有至关重要的意义。伦敦新伦敦的社区领袖更喜欢社区内的零售商店，因为离他最近的零售商店距离酒店有5英里。当零售店远离消费者居住区时，顾客到达不方便。
结果显示新伦敦的零售商店和该社区的居民需求很高。这个地区没有杂货店。这个因素使正常人很难到达位于远处的杂货店。
此外，在调查中也证实，这个社区的大部分人都是四十多岁的中年人。所以几乎整天都要长途跋涉购买零售商品，这对他们来说是一个乏味的活动。
根据结果​​，低于平均数量的家庭从新伦敦的零售商店购买商品。这大约是27.5％。这个比例比本应该有的低。这个地区的社区领导正在努力在这个社区建立零售商店。如果杂货店位于偏远的地方，会对新伦敦的居民造成非常不利的影响。据了解，最近的杂货店位于Spicer，距离New London大约5英里。
他们也要考虑和分析这个地区为什么有这么少的零售商店的原因。去年唯一的一家杂货店也关门了。社区人民或领导人要做一个适当的调查，才能知道为什么这个地区零售商店的存在是短暂的。

英国论文代写：商店的位置

In the light of the results which shows that there is a vital importance of location of a retail shop in knowing the buying behavior and in the average amount spend in consuming retail goods. The community leaders in New London prefer a retail shop in their community as he nearest retail shop is 5 miles away. When the retail shops are far from the consumer residence area, it will be inconvenient for customers to reach.
The result shows that there is a high need of a retail shop in New London and for the residents in that community. There is no grocery shop in this area. This factor makes it very difficult for the normal people to reach grocery shops that are located in far away places.
Moreover, it is also proved in the survey that majority of the people in this community are middle aged who are in their 40’s. So travelling a long distance to buy retail goods for almost all the days is a tedious activity for them.
As per the results a below average number of households are buying goods from retail shops in New London. This comes to around 27.5 percent. This ratio is comparatively lower than what it is supposed to have in a locality. The community leaders in this area are trying for getting a retail shop in this community. If the grocery shops are in distant places, it will affect the residents in New London in a very adverse manner. It is seen that the nearest grocery shop is in Spicer, which is around 5 miles from New London.
It is also essential for them to consider and analyze the reason as to why such lower number of retails shops is there in this area. The only grocery shop which was functioning in the last year was also closed. A proper investigation has to be done on the part of the people or leaders in the community to know why the existence of retail shops in this area are of short span.

代写论文：电子图书馆

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代写论文：电子图书馆

自古以来，拥有多种形式的普遍图书馆的想法已经被许多人所尝试，但是并没有成功。虽然早些时候在这方面的尝试都失败了，但提供无限资源的想法激发了谷歌公司在这方面的努力。这个项目的影响被认为是如此重要，以至于在这方面写了一些文章。
说明
Akhil Prasad（2008）在他的文章“数字高速公路上的大决战：Google的电子图书馆项目是否会遭遇风暴？”中评论了数字时代版权作为知识产权的概念以及知识分子的功利目标产权试图实现。因此，在这方面，美国版权法中普遍采用“合理使用”的概念，笔者对这一概念进行了批判性分析。同时，作者也经历了谷歌公司和作家协会和出版商之间的法庭之战。这样一来，笔者在考察了双方提出的论点之后，试图用公平使用的理论来论证谷歌的行为。与此同时，这项工作也很重要，因为在这篇文章的帮助下，读者可能会认识到重新规定版权法的重要要求，尤其是考虑到数字年龄。为此，作者讨论了几个案例，以便公平使用的概念可以详细讨论。因此，本文最后指出，Google承诺将版权图书数字化的项目被认为是公平的，并保留了合理使用的原则。

代写论文：电子图书馆

Since ancient times, the idea of having a universal library in several different forms has been tried by many but unsuccessfully. Although, the earlier attempts made in this regard have failed, the idea of providing access to unlimited resources of knowledge has inspired Google Inc. to make efforts in this regard. The impact of this project is considered to be so significant that a number of articles have been written in this regard.
Explanation
Akhil Prasad (2008) in his article, “Armageddon on the digital superhighway: Will Google’s e-library project weather the storm?” has evaluated the concept of copyright in the digital age as an intellectual property as well as the utilitarian objectives that the intellectual property rights try to achieve. Therefore in this regard, there is the concept of ‘fair use’ that is commonly used in the US Copyright Law and this concept has been critically analyzed by the author. At the same time, the author has also gone through the court battle that is going on between Google Inc. and Authors Guild and Publishers. In this way, after examining the arguments forwarded by both sides, the author has tried to justify the act of Google by using the doctrine of fair use. At the same time, this work is also significant due to reason that with the help of this article, the readers may be in a position to appreciate the significant requirement which provides that the copyright laws should be written again, particularly in view of the digital age. For this purpose, the author has discussed several cases so that the concept of fair use can be discussed in detail. As a result, in the end this article states that the project undertaken by Google to digitize the copyrighted books can be considered as fair, keeping in view the doctrine of fair use.