The discipline of Revenue management has been defined in the hospitality industry as the art and technique by which revenues can be maximized because the subject helps in manipulation of costs as per the demand in the current or future market. The concept has originated from the industry of airlines and the main purpose of this conception is to help hotels in the hospitality industry to maximize the generation of their sales by attracting more customers and also by a long term relationship with the customers (Avinal, 2005). The main reasons by which this growth takes place at Hyatt International Group is that the hotel has experienced consistent rise in availability and has made use of technology in the industry of hotel management which made the Hyatt Hotel operations very sophisticated.
The main purpose of this report is to focus on revenue management of Hyatt International with reference to declining profits since the past 1 year. The outcomes of this report will help in explaining the advantages of revenue management, analysing the present threats for the group, the actions that need to be taken for mitigating the risks, recommending strategies for enhancing revenues, allocating proper roles to all the departments in the business environment for increasing the stream of revenue and explaining the several areas of function where collaboratively work will be done for delivering successful returns for Hyatt International.